Meet the mythical tub
There it is, spoken about in group chats and saved in screenshots: Ben & Jerry’s Pocky Passport Crunch. The name alone suggests a travelogue for your taste buds, or at least a very committed advertising meeting.
What does it taste like?
First sentence honesty: this is a flavour idea with theatrical flair. Matcha ice cream forms the calm, slightly grassy base. Sweet azuki ribbons weave through like a polite surprise. Then come the crunchy shards of chocolate-dipped biscuit sticks, salted caramel threads and the occasional cookie fragment that bangs around like tiny percussion.
The overall effect is layered, nostalgic and a little bit show-offy. Think of it as dessert diplomacy, where Pocky brings the elegant stick and Ben & Jerry’s brings the democratic spoon.
Ben & Jerry’s Pocky Passport Crunch – texture and vibe
Texture is where this concept does most of its talking. There is a pleasing tug between creamy matcha and brittle biscuit shards. The azuki beans are sweet rather than earthbound, which keeps things uncomplicated. Caramel adds a glossy note, cookie pieces add gravitas.
- Matcha calm, azuki sweetness
- Pocky-style biscuit shards, crunchy and chocolate-coated
- Caramel ribbons and cookie chunks for chew and contrast
Serving suggestions, and other frivolities
Serve straightforward, with a spoon and a smug expression. Do not attempt to pair it with anything too fussy. The experience asks for relaxed attention, not gastronomic notes-handed-to-you-on-a-slate.
If you are into collab vibes and nostalgia, Ben & Jerry’s Pocky Passport Crunch will feel like fan art you can spoon into. If you prefer single-note cones and serious restraint, this will feel like an enthusiastic party guest who has brought a novelty musical instrument.
Why the chatter?
People love the idea of two logos high-fiving on a tub, and novelty flavours travel fast. The cross-cultural wink of matcha and azuki meets a recognisable biscuit stick is internet-friendly in a way that plain vanilla never is. It is therefore unsurprising the name pops up in searches and message threads. Ben & Jerry’s Pocky Passport Crunch ticks the boxes for playful limited run energy and social chatter.
Yes, it wears its concept on its sleeve. It leans into brand nostalgia, it flirts with novelty, and it gives you crunchy bits to argue about at the sofa. That is part of its charm.
Quick verdict
If you want a fun, slightly eccentric scoop with textural theatrics, this is your cup of matcha. If you want something austere and minimalist, look elsewhere. The tub is unabashedly celebratory rather than discreet.
FAQ
Is this a real product?
It behaves like one in theory, in screenshots and in very persuasive mockups. Whether it exists as an official release is the sort of question that makes the internet grin.
What is it actually meant to be?
Imagine a matcha base threaded with sweet azuki, studded with chocolate-dipped biscuit stick pieces, streaked with caramel and punctuated by cookie crumbs. Then imagine people arguing about the branding online.
Why are people talking about it?
Because collaborations are snack theatre, and this one reads like a tiny cross-cultural festival in a tub. It invites opinions, photos and speculative grocery lists.
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI