Meet the tub
The internet has a new crush, and it goes by Ben & Jerry’s Sour Belt Sundae. It sounds like a mash-up that makes your childhood put its hands up, then shrug and buy a ticket. Imagine lemon-lime sherbet spun with neon candy ribbons, streaked through with a glossy tart blueberry glaze, all wrapped in a sky-blue tub wearing a lime lid like a jaunty hat.
Why it makes sense
Collabs are the new gossip. Candy brands lending their identity to ice cream is a neat bit of nostalgia marketing, and the flavour idea here reads like a tweetable sentence: sherbet for fizz, sour belts for chew, berry glaze for a polite tart rebuttal. The design leans playful and slightly loud, exactly what you want when you are trying to convince your mates to come over.
Ben & Jerry’s Sour Belt Sundae – what to expect
First taste is a bright handshake. The lemon-lime sherbet arrives fizzy and clean, a citrusy palate cleanser that makes your cheekbones pay attention. Then a chewier note drops in – ribbon candies that carry sweet-sour tang and a gummy snap. The blueberry glaze sits on top like a tart curtain call, cutting through the sherbet with a deeper fruit note. Texture is half nostalgia roller coaster, half sophisticated slapstick.
- High-energy citrus sherbet, sharp and obvious
- Sour belt ribbons add chewy tang and candy nostalgia
- Tart blueberry glaze ties the whole thing together
Serving suggestions and mood
This is a mood ice cream. Best served when you’re wearing socks that do not match, or when you need a minute of bright nonsense after something earnest. It pairs well with loud playlists, poorly judged party hats and a friend who will also take a bite. If you are seeking subtlety, look elsewhere. If you want an edible shout, this is the one.
Mid-article verdict
Ben & Jerry’s Sour Belt Sundae reads like a limited run that knows its audience. The collab vibes are strong, the name is punny without being smug, and the whole thing feels designed to provoke social chatter. The sherbet base keeps it surprisingly refreshing, the ribbons keep it playfully messy, and the glaze makes every spoonful feel like a small dramatic scene.
Packaging notes
The tub looks unapologetically joyful. Sky-blue brand cues, a lime lid to match the sherbet identity, lemon and lime swirl illustrations and glossy depictions of sour candy ribbons and blueberry streaks. There is a proud limited edition nod, which makes it wink at collectors and snack journalists alike. Condensation and a few fingerprints would only add to the story.
Is it worth hunting for?
If your curiosity is the sort that will carry you to the freezer section in search of a viral tub, this scratches that itch. It is not trying to be haute cuisine. It is trying to be shareable, loud and fun. That, frankly, is a rare and underrated ambition.
FAQ
What exactly is this?
A playful collaboration flavour idea – lemon-lime sherbet with sour candy ribbons and a tart blueberry glaze, presented in a branded tub meant to spark a double-take.
Is it a real product?
People are talking, photos circulate and opinions form. Whether it is an official drop or a cheeky invention is part of the joke. The conversation is the point.
Why is everyone so keen?
Because it looks like childhood repackaged for adults who still like their snacks to shout. Nostalgia plus novelty equals a very shareable moment.
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI