Meet the hype
The Skittles Pomegranate Charge Lucozade collaboration reads like a dare on a glossy pouch. It looks confident, loud and entirely predicated on two brands leaning into each other for energy and colour. The name tells you everything – tang, sugar, and a pulse of fizz imagined inside a sweet.
What it is, in one chew
This is a purple-deep pack of sugar shells and chewy centres spun with five new notes: pomegranate, acai, cranberry, guarana zing and berry blast. The Skittles Pomegranate Charge Lucozade tag is more than marketing shorthand, it sets expectations. Expect a fruit-forward rollcall with a varnished, fizzy wink.
First impressions
It arrives like a promise you didn’t quite ask for. The pack is glossy, loud and stamped with a familiar white logo. The colours are a curated version of fruity: pomegranate red, acai purple, cranberry scarlet, electric pink and guarana orange. Someone clearly wanted this to look like a tiny rave you can hold. And it mostly succeeds.
Taste, texture and vibe
These Skittles keep the classic chew. The shell gives way to a soft centre that is sugary, slightly grainy and relentless. Flavours are more idea than botanical accuracy – they suggest pomegranate notes rather than deliver a ripe fruit. The guarana brings a peppery tingle, the acai sits like a warm berry memory, and the cranberry sharpens the mix.
- Pomegranate – tart, jammy punch
- Acai – soft, dusky berry warmth
- Guarana Zing – brisk, citrus-adjacent lift
- Berry Blast and Cranberry – sugary with a red-berry snap
Midway through a handful you notice the sheen of the pack was no accident – the whole thing feels like a fizzy drink collapsed into sweets. That is the collab vibe. It is not trying to be subtle.
Collab energy and nostalgia
There is comfort in the familiar white logo and the printed curve. It taps into the same brand memory that made people collect limited bags as if they were small vinyl records. The Skittles Pomegranate Charge Lucozade look is designed to trigger impulse – the kind that makes you prop a phone, take a photo and add a caption.
Online chatter is half curiosity, half desire to add one more seasonal pack to a shelf of nostalgic buys. People will talk about the flavour idea, the texture, and whether the guarana actually does anything other than sound jaunty on the label.
Who is this for
If you like sweets that behave like soft chews with bright, branded personality, this will amuse you. If you want authentic fruit juice in candy form, you will be bemused. If you enjoy taking photos of colourful pouches and starting arguments about which flavour tastes most like an early-2000s advert, this is absolutely for you.
FAQ
Is it a drink or a sweet?
It is a sweet wearing a drink’s wardrobe. Think flavour borrowing, not substance swapping.
Is it real?
Real enough to find online conversations and opinionated photos. Real enough to make people ask if it will be back.
Why is everyone talking about it?
Because it reads like a novelty that took branding lessons seriously. Bright colours, familiar logos and an idea that begs to be sampled and discussed.
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI