A Divisive Crossover
Buttons are one of the simplest formats in the Cadbury portfolio. Small, flat discs of Dairy Milk chocolate, sold in bags and tubes since 1960. Their simplicity is their strength. This new concept image, however, proposes a dramatic departure from the familiar, pairing the UK’s bestselling chocolate with one of its most divisive sweets: Parma Violets.
Parma Violets are a Swizzels Matlow product, known for a unique floral flavour that has little overlap with anything else in the confectionery aisle. Combining this perfumed, chalky tablet with smooth milk chocolate presents a stark flavour contrast. The mockup places the concept firmly in the familiar purple share pouch format, with a lilac banner and the recognisable Parma Violets logo taking prominent co-branding space. It’s a combination few would have predicted.
The Cadbury Brand Beyond the Bar
While a flavour this unusual would be a first for Buttons, the extension of the Cadbury brand into new categories is standard practice. The company’s licensing operation is vast, placing its branding on products far beyond the main chocolate fixture. Cadbury is a major presence in the freezer aisle, the chilled dessert section, and the ambient cake market.
This is a catalogue of brand leverage. The current range includes everything from Cadbury Flake Ice Cream and Cadbury Boost Ice Cream cones to chilled Cadbury Pots of Joy. In the cake aisle, you find Cadbury Caramel Cake Bars and Fudge Cake Bars alongside Cadbury Snack Shortcake. This established strategy of applying core brand recognition to different food formats means that, in principle, nothing is off the table. The question is less about the format and more about the choice of a partner brand from a competing manufacturer.
What the real range looks like
The wider Cadbury brand is applied to a huge range of products outside of core chocolate bars. These licensed products include freezer items like Cadbury 99 Flake Cones and chilled desserts such as Cadbury Pots of Joy. A new Buttons flavour would join this sprawling family, though a floral variant like Parma Violets would sit strangely next to established cake bar lines like the Cadbury Caramel and Fudge Cake Bars.
- Cadbury Milk Tray
- Cadbury Fudge Minis
- Cadbury Buttons Cone
- Cadbury S Mini Brownie
- Cadbury 99 Flake Cones
- Cadbury Pots of Joy 2pk
- Cadbury Boost Ice Cream
- Cadbury Flake Ice Cream
- Cadbury Fudge Cake Bars
- Cadbury Snack Shortcake
Frequently asked questions
- What are Parma Violets?
- Parma Violets are a small, hard, violet-flavoured tablet sweet manufactured by the British company Swizzels Matlow. They were first created in 1946 and are known for their strong, floral taste which is often considered an acquired taste.
- What flavours of Cadbury Buttons are actually available?
- The core Cadbury Buttons range is very traditional. The standard product is Dairy Milk, with other permanent variations including Giant Buttons and white chocolate buttons. Limited-edition flavours have appeared in the past, often focusing on existing Cadbury brands like Caramel or Orange.
- Are Cadbury Dairy Milk Parma Violets Buttons real?
- No, this product is not real. It is a Snackfish — a fictional concept and a digital mockup created by the online page UK Snack Attack. It is not in production and is not for sale anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI