Every product featured on this site is fictional. None of them are real, and none of them are for sale.
Snackfish is published by UK Snack Attack, a British social account that invents snack concepts. Crisps, chocolate bars, yoghurts, doughnuts, fizzy drinks. They look like they could turn up on a UK supermarket shelf next week. They never will.
What is a Snackfish?
Snackfish, [sn-a-ck-fish], noun: a snack that lies about its legitimacy as an official product online for internet clout and attention.
A Snackfish is the fake product itself. A Müller Corner with Jammie Dodgers in the side pot. A Cadbury Neapolitan Buttons pouch. A Heinz Marmite Ketchup. Each one starts life as an image posted to social media, usually built in Photoshop or with image generation tools.
Why this site exists
When a convincing Snackfish spreads, people do the sensible thing. They search for it to find out whether it is real.
That question deserves a straight answer. This site publishes an article for every concept, covering what it is, which genuine products from that range are actually on sale in the UK, and stating plainly that the concept itself was invented. If you came here after seeing something odd on Facebook and wanted to know whether you could buy it, the answer is no. This is where we say so.
There are more than seven hundred of them now, filed by what they pretend to be: chocolate, crisps, bakery, sweets, drinks and the rest.
Where the concepts come from
Everything here starts on Facebook at facebook.com/uksnackattack, then gets written up on this site.