An Unlikely Combination
The Maltesers formula has remained largely unchanged for decades: a spherical malt honeycomb centre, coated in milk chocolate. Vimto, meanwhile, is a flavour profile all its own. Originally launched in 1908 as Vim Tonic, its mix of grape, raspberry, and blackcurrant juice is deepened with a secret blend of herbs and spices. They are two entirely separate pillars of the British snack landscape.
This new design proposes a direct collision between them. The mockup places the Vimto brand squarely onto the familiar 102g Maltesers sharing pouch, replacing the signature red with Vimto’s deep purple and crimson. The caption accompanying the image was simple: ‘Maltesers with Vimto! A limited edition fruity crunch. Who’s trying these?’ It suggests a fruit-flavoured coating or a new core, a significant departure from the malty original that has defined the brand since 1937.
The Modern Maltesers Range
While the core product is a constant, its owner Mars, Incorporated has expanded the Maltesers brand into a surprisingly broad portfolio. The range is no longer just about the red bags and boxes of chocolate balls. It now includes multiple formats that take the core ingredients into different categories.
Today in UK supermarkets, you can find Maltesers Truffles, Maltesers Chocolate Clusters, and the bar-format Maltesers Teasers. Beyond pure confectionery, the brand also extends to the bakery aisle with Maltesers Cake Bars, and into home drinks with Maltesers Instant Hot Chocolate. There are also numerous gift boxes and funsize multipacks, sometimes bundled with other Mars brands like Snickers and Twix. This history of extension shows a willingness to experiment with format, though flavour innovations for the core product remain rare.
Soft Drink Flavour Crossovers
Pairing a confectionery line with a famous soft drink is a well-established tactic in the food industry. It offers a shortcut to a new flavour profile that customers already recognise and understand. Brands from Haribo to Chupa Chups have released sweets flavoured with popular fizzy drinks, creating a distinct sub-category of fruit chews and lollipops.
This concept applies that logic to a milk chocolate brand, which is a less common move. The sharp, distinctive fruitiness of Vimto would be a direct contrast to the creamy, malty flavour that characterises the entire Maltesers range. It would represent the brand’s first true soft drink collaboration, introducing a sour, tangy element where none has existed before.
What the real range looks like
The current Maltesers range includes numerous brand extensions such as Maltesers Truffles, Maltesers Cake Bars, and Maltesers Chocolate Clusters. A Vimto edition would be the first to feature a direct soft-drink flavour crossover, sitting apart from the established chocolate and malt profile of the core products.
- Maltesers Chocolate Clusters
- Maltesers Cake Bars Multipack
- Maltesers Instant Hot Chocolate Jar
- Maltesers Milk Chocolate Honeycomb Bites Bag Fairtrade
- Maltesers Truffles Milk Chocolate Gift Box of Chocolates
- Maltesers Milk Chocolate Honeycomb Gift Box of Chocolates
- Maltesers Milk Chocolate Honeycomb Sharing Pouch Bag Fairtrade
- Maltesers Teasers Milk Chocolate Honeycomb Centerpiece Gift Box
- Mars Snickers Twix Maltesers Milky Way Funsize Milk Chocolate Bars
- Maltesers Milk Chocolate Honeycomb 11 Funsize Snack Bags Fairtrade
Frequently asked questions
- What flavour is Vimto?
- Vimto is a unique mixed fruit cordial flavour. It’s made from the juice of grapes, blackcurrants, and raspberries, along with a secret recipe of herbs and spices.
- Has Maltesers ever released a fruit flavour before?
- No, the core Maltesers product and its direct spin-offs like Teasers and Truffles have always stuck to a milk chocolate, white chocolate, or dark chocolate and malt honeycomb profile. A fruit variant would be a first for the brand.
- Are Vimto Maltesers a real product?
- No, this product is not real. This is a Snackfish — a fictional concept product. The mockup image was created by the online design page UK Snack Attack and is not available to buy anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI