A Classic Sweet Shop Flavour
A new mockup shared online suggests a Haribo share bag dedicated to one of Britain’s most traditional sweet pairings: rhubarb and custard. The flavour is a staple of boiled sweets and hard candy, but it’s a profile the German gummy giant has historically left to one side. Haribo’s core ranges tend to focus on straightforward fruit flavours like strawberry, orange, and blackcurrant.
The design, posted with the caption “Haribo Rhubarb & Custard! I NEED this share bag. Would you?”, shows a mix of two different sweet types. One is a pink and yellow gummy in what appears to be a bear or figure shape. The other seems to be a pillow-shaped sweet with a fondant or soft centre, similar in construction to the existing Balla Bites range. This combination of textures in one bag is a Haribo signature, most famously seen in the mix of foam, jelly and gummy rings that makes up Starmix.
The Share Bag Portfolio
The share bag is Haribo’s dominant format in the UK, and this concept fits squarely into that lineup. The brand’s most recognisable products are all offered in sharing bags: Starmix, Tangfastics, Supermix, and Goldbears form the core of the range. They’ve since been joined by more specialised bags, including Jelly Babies, Fruitilicious, and the recent Nostalgix bag, which contains retro shapes like ice cream cones and cola bottles.
A Rhubarb & Custard mix would be a logical next step for the brand’s nostalgia-focused products. While the Nostalgix bag taps into memories of classic sweet shapes, this concept is all about a flavour. It’s a taste profile rooted in school dinners and jars of boiled sweets, placing it somewhere between the familiar comfort of Supermix and the retro theme of Nostalgix. The proposition is simple: a classic British flavour, executed in the brand’s familiar gummy and soft-centred formats.
What the real range looks like
Haribo’s current UK range is built on share bags like Starmix, Tangfastics, Supermix and the newer Nostalgix. This Rhubarb & Custard concept would likely sit alongside the Nostalgix bag as a product leaning heavily on traditional British sweet shop flavours, distinct from the core fruit-based ranges.
- Haribo Balla Bites Zing
- Haribo Starmix Sweets Tub
- Haribo Rainbow Strips Zing
- Haribo Tangfastics Sweets Tub
- Haribo Starmix Sweets Sharing Bag
- Haribo Supermix Sweets Sharing Bag
- Haribo Goldbears Sweets Sharing Bag
- Haribo Nostalgix Sweets Sharing Bag
- Haribo Jelly Babies Sweets Sharing Bag
- Haribo Fruitilicious Sweets Sharing Bag
Frequently asked questions
- What sweets are in the Haribo Nostalgix bag?
- The real Haribo Nostalgix sharing bag contains a mix of retro-themed sweet shapes, including ice cream cones, cola bottles, rings, and gummy bears.
- Does Haribo make other dessert-flavoured sweets?
- Haribo’s range primarily focuses on fruit flavours. While some sweets have a creamy or foamy texture, like the milk bottles in Supermix, a specific dessert flavour like rhubarb and custard would be a new direction for the brand in the UK.
- Is the Haribo Rhubarb & Custard bag a real product?
- No, this product does not exist. This image is a Snackfish — a fictional concept designed by the online creative page UK Snack Attack. It is a mockup and is not available to buy anywhere.
More like this
- Swizzels’ New Concept: Pearl Shimmer Squashies
- Percy Pig Dark Forest Fruits Sharing Pouch Mockup
- Haribo Hubba Bubba Bubblegum Mix Share Bag Concept
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI