A Divisive Flavour Crossover
A design doing the rounds online proposes a combination of two legacy UK sweets: Cadbury Dairy Milk and Parma Violets. The mockup shows a standard purple share pouch of Dairy Milk Buttons, but reimagined with the lilac colour scheme and branding of the classic floral sweet.
Parma Violets, first produced by Swizzels Matlow in 1946, are defined by their strong, fragrant, violet-based flavour. The taste is famously divisive, earning the sweets a cult following as well as a large contingent of detractors. Its theoretical combination with the familiar, creamy profile of Dairy Milk chocolate is therefore a particularly bold proposition, putting it in the same love-it-or-hate-it category as chocolate-lime or coffee creams.
Cadbury’s Focus on Other Aisles
While a new Buttons flavour seems like a straightforward idea, it runs slightly contrary to where the Cadbury brand has been expanding its presence in recent years. Much of the company’s third-party licensing has been focused on the bakery and freezer sections of supermarkets, moving the brand far beyond the confectionery shelf.
The current Cadbury-branded range in UK shops includes a large number of cakes and desserts, such as Cadbury Caramel Cake Bars, Cadbury Snack Shortcake, and twin-packs of Cadbury Pots of Joy. The brand is even more prominent in the frozen aisle, with products like Cadbury Boost Ice Cream and the Cadbury 99 Flake Cone. The Buttons name itself is active in this category, via the Cadbury Buttons Cone ice cream.
A Departure for the Buttons Format
Cadbury Buttons themselves have been a staple since their introduction in 1960. Their defining characteristic is simplicity: small, circular drops of solid Dairy Milk chocolate. Flavour variations are far less common for Buttons than for the main Dairy Milk bar range.
While white chocolate and orange chocolate versions have appeared as limited editions over the years, a perfumed, botanical flavour like violet would be a significant shift for the sub-brand. The concept moves the product from a simple chocolate snack into the more complex territory of flavoured confectionery, taking a cue from the premium chocolate bars that often incorporate floral notes like rose or lavender.
What the real range looks like
The current Cadbury licensed range is heavily weighted towards cakes and frozen goods, featuring products like Cadbury Caramel Cake Bars, Cadbury Boost Ice Cream, and Cadbury Pots of Joy. A new confectionery pouch like Parma Violets Buttons would be a move back to the core category, expanding on assortments like the Cadbury Family Treatsize bag.
- Cadbury Milk Tray
- Cadbury Fudge Minis
- Cadbury Buttons Cone
- Cadbury S Mini Brownie
- Cadbury 99 Flake Cones
- Cadbury Pots of Joy 2pk
- Cadbury Boost Ice Cream
- Cadbury Flake Ice Cream
- Cadbury Fudge Cake Bars
- Cadbury Snack Shortcake
Frequently asked questions
- What flavour are Parma Violets?
- Parma Violets are a small, hard, violet-flavoured tablet sweet. They are made by the British confectionery company Swizzels Matlow and are known for their strong, floral, slightly soapy taste which tends to polarise opinion.
- What other flavours of Cadbury Buttons are there?
- The original Cadbury Dairy Milk Buttons are the permanent mainstay of the range. Over the years, Cadbury has released several limited-edition variants, most notably White Chocolate Buttons and Orange Chocolate Buttons, but flavour innovations are much rarer than in other Cadbury lines.
- Are Cadbury Parma Violets Buttons real?
- No, this product is not real. The image is a Snackfish — a fictional concept designed by the online creative page UK Snack Attack. It is a mockup and is not available to buy anywhere.
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- Cadbury Dairy Milk Wham Bar Buttons Share Pouch Concept
- Tango Orange Fizz Flake: A Cadbury Crossover Idea
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI