The Brand Crossover
It’s a powerful combination. Two brands that dominate UK confectionary, particularly around Christmas, are shown here in a single pack. The mockup presents a Maltesers sharing pouch in the signature blue of a Terry’s Chocolate Orange, complete with the familiar foil-texture segments printed on the bag.
The format is standard. It’s the 102g sharing pouch, the same size as the core Maltesers product. But the branding suggests a complete flavour takeover. The caption that accompanied the image was direct: “Imagine that satisfying zesty crunch!” It leaves little to the imagination. This is not a subtle hint of orange; it’s a full co-branding exercise.
The Current Maltesers Range
A flavour crossover of this kind would be a significant departure for the Maltesers brand. In recent years, its expansion has focused almost entirely on format, not on new core flavours. The honeycomb malt ball is the constant. The delivery system is what changes.
The lineup includes Maltesers Truffles, which repackage the familiar taste into a premium gift box format. There are Maltesers Cake Bars for the lunchbox market and Maltesers Chocolate Clusters for a different kind of sharing bag. You can even get it as a drink, with the Maltesers Instant Hot Chocolate Jar. Everything sticks close to the classic milk chocolate and honeycomb profile. The brand doesn’t really do flavour editions. It does form factor editions.
A Notable Absence
This is what makes the Terry’s concept so interesting. It proposes a flavour pairing that goes far beyond anything currently on shelves. The existing range includes various multi-packs and gift boxes, like the Mars Snickers Twix Maltesers funsize bags, but there the product sits alongside other brands. It doesn’t merge with them.
A Chocolate Orange edition would be the first major flavour departure for the core spherical product in a very long time. While Mars has experimented with other brands in its portfolio, Maltesers has remained remarkably consistent. This mockup suggests a different path. One that borrows equity from another, equally iconic brand.
What the real range looks like
The genuine Maltesers range focuses on different formats rather than flavours. The fictional Terry’s Chocolate Orange pouch would be a major departure from the current lineup, which includes Maltesers Truffles, Maltesers Cake Bars, Maltesers Clusters, and various gift boxes.
- Maltesers Chocolate Clusters
- Maltesers Cake Bars Multipack
- Maltesers Instant Hot Chocolate Jar
- Maltesers Milk Chocolate Honeycomb Bites Bag Fairtrade
- Maltesers Truffles Milk Chocolate Gift Box of Chocolates
- Maltesers Milk Chocolate Honeycomb Gift Box of Chocolates
- Maltesers Milk Chocolate Honeycomb Sharing Pouch Bag Fairtrade
- Maltesers Teasers Milk Chocolate Honeycomb Centerpiece Gift Box
- Mars Snickers Twix Maltesers Milky Way Funsize Milk Chocolate Bars
- Maltesers Milk Chocolate Honeycomb 11 Funsize Snack Bags Fairtrade
Frequently asked questions
- What is in the current Maltesers range?
- The current UK range includes the classic Maltesers pouch, Maltesers Truffles, Maltesers Cake Bars, Maltesers Clusters, and an instant hot chocolate powder. There are also various gift boxes and funsize multipacks.
- Has Maltesers ever done a chocolate orange flavour before?
- No, the core Maltesers product line has historically stuck to its original milk chocolate and malted honeycomb flavour. Brand extensions have focused on changing the format, not the taste.
- Are Terry’s Chocolate Orange Maltesers a real product?
- No. This is a Snackfish — a mockup of a fictional product created by the Facebook page UK Snack Attack. It is not a real item and is not available for sale anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI