The Biscuit Spread Takeover
Caramelised biscuit spread has become a dominant third-party flavour in UK food development. What started as a niche spread, a smooth paste made from speculoos-style spiced shortcrust biscuits, is now a standard-issue ingredient. It appears as a cheesecake base, a doughnut filling, a chocolate bar component, and an ice cream ripple. The flavour is everywhere.
It was perhaps inevitable that it would be proposed for one of the UK’s most recognisable celebration cakes. This design applies the familiar beige-and-brown branding of the spread to the M&S Colin the Caterpillar format. The caption that accompanied the image was direct: ‘Extremely Caramelised Biscuit Colin! This would disappear in minutes.’
The Colin the Caterpillar Range
While the original chocolate sponge roll is the anchor product, the Colin the Caterpillar brand has expanded significantly over the years, mostly into confectionery. The current M&S lineup is vast and demonstrates a clear strategy of diversification. Beyond the full-size cake and its counterpart, the Mini Colin the Caterpillar Cakes, the brand is now predominantly a sweet bag operation.
The confectionery range includes Colin the Caterpillar Softies, Fruit Gums, Cola Gums, Cherry Gums, Sour Stomps, and Fruit Sours. There are also smaller spin-offs like Colin the Caterpillar Speckles. Themed partyware, such as Colin the Caterpillar Party Cups and Paper Plates, rounds out the brand’s presence in the celebration aisle. Flavour innovations for the core cake itself are much rarer than these confectionery offshoots, which makes any new cake concept notable.
What the real range looks like
This Caramelised Biscuit Spread concept would be a significant flavour edition for the main cake line. The current M&S range focuses heavily on confectionery spin-offs like Colin the Caterpillar Softies, Cola Gums, Sour Stomps, and Cherry Gums, alongside the original chocolate cake and its mini versions.
- M S Colin the Caterpillar Cake
- M S Colin the Caterpillar Softies
- M S Colin the Caterpillar Speckles
- M S Colin the Caterpillar Cola Gums
- M S Mini Colin the Caterpillar Cakes
- M S Colin the Caterpillar Fruit Gums
- M S Colin the Caterpillar Party Cups
- M S Colin the Caterpillar Party Time
- M S Colin the Caterpillar Sour Stomps
- M S Colin the Caterpillar Cherry Gums
Frequently asked questions
- What flavour is the new Colin the Caterpillar concept?
- The design proposes a Caramelised Biscuit Spread Colin. This would combine the classic chocolate sponge roll format with the distinct flavour of spiced speculoos-style biscuits.
- What other official Colin the Caterpillar products are there?
- The official M&S range is extensive. It includes the original cake, Mini Colin Cakes, Softies, Speckles, and a wide variety of sweets such as Cola Gums, Cherry Gums, Fruit Gums and Fruit Sours.
- Is the Caramelised Biscuit Spread Colin the Caterpillar cake real?
- No, this is a Snackfish. The Caramelised Biscuit Spread Colin is a mockup created by the design page UK Snack Attack and is not a real product sold anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI