Scotland’s Other National Drink
The Colin the Caterpillar range is a universe unto itself, but it has rarely ventured into brand crossovers. This new concept changes that, pairing the M&S birthday cake icon with Scotland’s most famous carbonated drink, Irn-Bru.
The proposed flavour profile is specific. The box calls it an “Irn-Bru Edition” with “Fizzy Bubblegum & Orange” elements. This aligns with the common notes people find in the famously secret Irn-Bru recipe. The mockup shows Colin with a bright orange chocolate shell, matching the drink’s distinctive colour, complete with coordinating orange feet.
The Colin Cinematic Universe
An Irn-Bru edition would join a sprawling product line-up that has extended far beyond the original chocolate log cake. M&S has methodically built out the Colin brand into a dominant force in its party food and confectionery aisles.
The core cake is now accompanied by Mini Colin the Caterpillar Cakes for individual portions. The sweet bag range is even larger, including Colin the Caterpillar Softies, Fruit Gums, Cola Gums, Cherry Gums, and multiple sour versions like Sour Stomps and Fruit Sours. There’s even a range of partyware, from Colin the Caterpillar Paper Plates to Party Cups, ensuring the character is present at every stage of a celebration. A drinks collaboration, however, would be entirely new territory.
A Phenomenal Flavour
Pairing a soft, chocolatey sponge roll with the sharp, sweet, and metallic tang of Irn-Bru is a bold proposition. While many brands have lent their flavours to yogurts, ice creams, and gateaux, Irn-Bru has remained fiercely protective of its unique taste. Manufacturer A.G. Barr has previously authorised products like ice lollies and sorbets, but a mainstream cake collaboration with a supermarket giant like M&S would be a significant step.
The flavour is notoriously difficult to replicate. It’s a cornerstone of Scottish culture, and any product using its name comes with high expectations. The choice of a chocolate sponge as the base is interesting; orange and chocolate is a classic pairing, but the bubblegum and fizz elements suggested by the packaging would introduce a completely different texture and taste dimension.
What the real range looks like
The genuine M&S Colin the Caterpillar range is extensive. It includes the original cake, Mini Colin the Caterpillar Cakes, and a huge variety of sweets like Softies, Cola Gums, Cherry Gums, and Fruit Sours. An Irn-Bru edition would represent the brand’s first major crossover with a carbonated drink.
- M S Colin the Caterpillar Cake
- M S Colin the Caterpillar Softies
- M S Colin the Caterpillar Speckles
- M S Colin the Caterpillar Cola Gums
- M S Mini Colin the Caterpillar Cakes
- M S Colin the Caterpillar Fruit Gums
- M S Colin the Caterpillar Party Cups
- M S Colin the Caterpillar Party Time
- M S Colin the Caterpillar Sour Stomps
- M S Colin the Caterpillar Cherry Gums
Frequently asked questions
- What flavour is the Irn-Bru Colin the Caterpillar?
- According to the concept packaging, the cake is an Irn-Bru edition featuring ‘Fizzy Bubblegum & Orange’ flavours, with a bright orange chocolate shell.
- What other Colin the Caterpillar products are there?
- The real range is vast and includes the classic cake, mini cakes, and a wide selection of sweets such as Softies, Fruit Gums, Cola Gums, and Sour Stomps.
- Is the Irn-Bru Colin the Caterpillar cake real?
- No, this product is not real. It is a Snackfish — a mockup created by the Facebook page UK Snack Attack — and it is not sold in M&S or anywhere else.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI