A Dragons’ Den Crossover
Some brand crossovers feel inevitable. This is one of them. The proposal is for a tube of Pringles flavoured with Levi Roots’ Reggae Reggae Sauce, the jerk barbecue sauce that became a national phenomenon after its appearance on Dragons’ Den in 2007.
It’s a classic story. Levi Roots, real name Keith Graham, entered the Den with a guitar and a song, securing investment from Peter Jones and Richard Farleigh. The sauce, based on a family recipe, quickly secured a listing with Sainsbury’s and became a permanent fixture in the condiments aisle. It is a true UK brand. Its profile — sweet, smoky, and carrying a distinct Scotch bonnet warmth — is now a familiar taste.
The Pringles Flavour Range
Pringles has a well-established core range of savoury flavours, and this concept would fit right in. The brand is no stranger to smoky or spicy profiles. The current UK lineup includes Pringles Texas BBQ, Pringles Smokey Bacon, and the more intense Pringles Hot Blazin’ Fried Chicken.
A Reggae Reggae Sauce edition would occupy a specific space between these existing products. It’s not just ‘barbecue’ and not just ‘hot’. It’s a branded jerk flavour, bringing with it notes of allspice and herbs that differentiate it from the more generic American-style seasonings. It would sit alongside other classics like Paprika, Sour Cream & Onion, and Salt & Vinegar, adding a very specific, and very British, flavour collaboration to the roster.
Packaging and Format
The mockup shows a 165g tube, a standard size for the brand. The design uses a black background, often reserved by Pringles for its bolder or limited-edition varieties. This gives it a premium look. The co-branding is simple and effective, placing the recognisable Levi Roots logo squarely below the Pringles masthead.
The imagery is classic Pringles. A single crisp is shown splashing into a pool of sauce, communicating the flavour instantly. Everything about the execution is plausible. It looks like a product that could easily appear on a supermarket shelf. There are no surprises here. Just a solid concept.
What the real range looks like
The current UK Pringles range is built on strong, savoury profiles like Texas Bbq, Hot Blazin’ Fried Chicken, and Smokey Bacon. A Levi Roots Reggae Reggae Sauce flavour would be a logical addition, bringing a specific, branded jerk barbecue taste to a lineup that already embraces both smoke and spice.
- Pringles Texas Bbq Can
- Pringles Paprika Crisps Can
- Pringles Original Crisps Can
- Pringles Paprika Sharing Crisps
- Pringles Original Sharing Crisps
- Pringles Salt Vinegar Crisps Can
- Pringles Hot Blazin Fried Chicken
- Pringles Texas Bbq Sharing Crisps
- Pringles Smokey Bacon Sharing Crisps
- Pringles Salt Vinegar Sharing Crisps
Frequently asked questions
- Who is Levi Roots?
- Levi Roots is a British-Jamaican musician and chef who famously appeared on the BBC show Dragons’ Den in 2007. He secured investment for his ‘Reggae Reggae Sauce’, which has since become a major UK brand with a wide range of products.
- What does Reggae Reggae Sauce taste like?
- It is a jerk barbecue sauce. The primary flavours are a mix of sweet and savoury, with ingredients including Scotch bonnet chillies, allspice, paprika, thyme, and spring onion, giving it a distinctive smoky heat.
- Are Reggae Reggae Pringles a real product?
- No, this is a Snackfish. The image is a mockup created by the online page UK Snack Attack. The product is a design concept and is not available for sale anywhere.
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Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI