The Birthday Party Staple
For over three decades, the Colin the Caterpillar cake from Marks & Spencer has been a non-negotiable part of British birthdays. The simple chocolate roll cake, covered in a milk chocolate shell and decorated with sweets and a white chocolate face, is an institution. Its status is such that M&S has been famously protective of the design, leading to a high-profile legal dispute with Aldi over its own ‘Cuthbert’ version.
The brand has expanded far beyond the original log cake. The character now fronts a vast range of spin-off confectionery, turning a single product into a whole edible universe. This ecosystem of sweets, however, rarely bleeds back into the original cake format, which has remained a bastion of classic chocolate flavouring.
A Candy Collaboration
This new concept design imagines a direct crossover with another classic tuck-shop sweet: Millions. The box art depicts a caterpillar that has shed its familiar brown chocolate coating for something far more vibrant. The cake is rendered in bright pink and blue swirls, with a matching pink face. True to the source material, the caterpillar’s feet are made from tiny, chewy Millions sweets themselves.
The caption that accompanied the image specified a ‘Bubblegum & Strawberry’ flavour profile, aligning perfectly with two of the most popular Millions varieties. It’s a significant departure from the established Colin taste. This isn’t a minor tweak like adding a festive hat for Christmas; it’s a fundamental reimagining of the core product, bringing an external brand’s identity directly into the M&S fold.
What the real range looks like
The actual Colin the Caterpillar range is extensive, but focuses on confectionery spin-offs like Colin the Caterpillar Softies, Fruit Gums, Cola Gums, and Sour Stomps. While M&S are clearly comfortable experimenting with Colin-branded sweets, this Millions concept would be the first time such a vibrant, non-chocolate flavour has been applied to the main cake format.
- M S Colin the Caterpillar Cake
- M S Colin the Caterpillar Softies
- M S Colin the Caterpillar Speckles
- M S Colin the Caterpillar Cola Gums
- M S Mini Colin the Caterpillar Cakes
- M S Colin the Caterpillar Fruit Gums
- M S Colin the Caterpillar Party Cups
- M S Colin the Caterpillar Party Time
- M S Colin the Caterpillar Sour Stomps
- M S Colin the Caterpillar Cherry Gums
Frequently asked questions
- What flavour is the Millions Colin the Caterpillar cake?
- The concept is for a Bubblegum & Strawberry flavour, matching the classic tastes of Millions sweets. The mockup shows a cake with a bright pink and blue sponge and icing.
- Is Colin the Caterpillar only available as a cake?
- No, Marks & Spencer has expanded the brand into a wide range of products. The current line-up includes Colin the Caterpillar Softies, Fruit Gums, Cola Gums, and Sour Stomps, alongside the original cake and mini versions.
- Can I buy the Millions Colin the Caterpillar cake?
- No, this product is a Snackfish. The image is a fictional mockup created by the online page UK Snack Attack and is not for sale in M&S or anywhere else.
More like this
- M&S Love Hearts Doughnuts: A New Bakery Concept
- Fanta Lemon Colin the Caterpillar Cake Mockup
- M&S Rhubarb & Custard Filled Doughnuts Concept
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI