A Flavour Innovation for Flake
A design for a Mint Choc Chip Flake has surfaced online, presented with the simple caption: “Mint Choc Chip Flake! Would you try it?”. The mockup shows the familiar purple and yellow Cadbury branding, adapted for a mint green colourway that is instantly recognisable within the confectionery world. The image suggests the classic, delicately folded milk chocolate bar has been infused with mint flavouring and studded with small, darker chocolate chips, directly echoing the popular ice cream combination.
This represents a significant step for a brand that is defined almost entirely by its unique texture rather than a portfolio of different tastes. The Flake’s structure is its entire selling point, and adding solid inclusions like chocolate chips would present a genuine technical challenge to its production process.
Cadbury’s Textural Icon
For decades, the core identity of the Flake has remained unchanged. It is, simply, thinly folded ripples of Cadbury milk chocolate. Unlike its stablemates such as Dairy Milk, which regularly hosts new flavour variants, special editions, and collaborations, the Flake bar itself has been largely protected from this kind of experimentation. The innovation around the brand has consistently focused on leveraging its famously crumbly texture in other product categories.
The bar is defined by its friability, a characteristic that makes it a difficult product to adapt without compromising the very thing that makes it a Flake in the first place. Any new flavour would have to work with, not against, that delicate, almost brittle structure.
The Real Flake Range
Looking at what is actually available in UK supermarkets reinforces this strategy. The Flake brand is primarily extended through format rather than flavour. You can buy Cadbury Flake Ice Cream cones and tubs, where the chocolate is used as a topping or a solid core. There is also a Cadbury Flake Chocolate Dessert, a chilled pot that uses crumbled Flake pieces as a textural element. These products borrow the brand’s name and its signature chocolate, but they don’t alter the core bar.
A Mint Choc Chip bar would be a direct intervention in the primary product. It would signal a move away from using Flake as an ingredient and towards treating it as a platform for new flavours, putting it in the same camp as any other Cadbury bar.
What the real range looks like
The current Flake range focuses on format, not flavour, including Cadbury Flake Ice Cream and a Chocolate Dessert pot alongside the standard multipack bar. A Mint Choc Chip edition would be a rare flavour innovation for the core chocolate bar itself, which has historically remained unchanged.
- Cadbury Flake Ice Cream
- Cadbury Flake Chocolate Dessert
- Cadbury Flake Chocolate Bar Multipack
Frequently asked questions
- What flavour is the new Flake bar concept?
- The concept is for a Mint Choc Chip Flake. The design suggests a mint-flavoured milk chocolate bar containing small chocolate chip pieces, based on the classic ice cream flavour.
- Has Cadbury released flavoured Flake bars before?
- Cadbury has historically focused on format extensions for the Flake brand, such as the Cadbury Flake Ice Cream and Chocolate Dessert pots, rather than adding new flavours to the bar itself. A flavoured bar variant is therefore an unusual concept for the brand.
- Is the Mint Choc Chip Flake a real product?
- No, it is a Snackfish — a mockup created by UK Snack Attack — and it is not sold anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI