A New Ketchup Concept
A new design for a Heinz Tomato Ketchup variant has been making the rounds online. The mockup shows a top-down squeezy bottle of Smoked Maple Bacon Ketchup, presented as one of the brand’s ‘Real Flavour Innovation Editions’. The pack is the standard 460g format familiar from supermarket shelves, but features a dark, smoky-looking label design to set it apart from the classic red.
The image, which appeared with the caption “Smoky and sweet, would you try it?”, suggests a more complex flavour profile than existing products in the Heinz lineup. The combination of smoke, maple, and bacon is a fixture of North American diners, usually paired with pancakes or breakfast foods. Its application in a tomato ketchup is a logical next step for a market increasingly interested in complex condiments.
The Real Heinz Range
Heinz is no stranger to flavour experimentation, but this specific concept pushes further than its current UK offerings. The company already produces a Heinz Tomato Ketchup Smokey Bacon Flavour. This is a simple, direct addition. The Smoked Maple Bacon idea feels like an evolution of that, adding a layer of sweetness and a more specific type of curing.
This would sit alongside the brand’s other innovations. Heinz has recently launched both a Pickle Flavour and a Sweet Sriracha version of its classic ketchup, showing a clear strategy of branching out. These flavour-led products exist in parallel to the ‘functional’ variants, like the 50% Less Sugar & Salt and the Zero Added Sugar & Salt options, which cater to different consumer needs. The core range remains stable.
A Crowded Shelf
The world of table sauces is fiercely competitive. While Heinz dominates the ketchup category, brands have flooded the market with American-style BBQ sauces and sweet chilli dips that often feature the same smoky and sweet notes proposed here. The ‘Smoked Maple’ element moves this concept directly into the territory of barbecue, a space where Heinz also competes with its own separate BBQ sauce range.
The packaging is consistent. The 460g top-down bottle is the primary format for the brand’s core ketchup, though some variants like the Sweet Sriracha use a slightly smaller 400ml bottle. This design sticks to the most recognisable size, slotting the fictional flavour directly into the main family.
What the real range looks like
The real Heinz ketchup range in the UK includes the classic Tomato Ketchup, plus flavour innovations like Pickle Flavour, Smokey Bacon Flavour, and Sweet Sriracha. There are also health-focused versions like 50% Less Sugar & Salt. The fictional Smoked Maple Bacon would be a more complex, sweeter take on the existing Smokey Bacon variant.
- Heinz Tomato Ketchup
- Heinz Tomato Ketchup Pickle Flavour
- Heinz Tomato Ketchup 50 Less Sugar Salt
- Heinz Tomato Ketchup Smokey Bacon Flavour
- Heinz Tomato Ketchup Sweet Sriracha 400ml
- Heinz Tomato Ketchup Zero Added Sugar Salt
Frequently asked questions
- What are the ‘Real Flavour Innovation Editions’?
- This appears to be a fictional branding device created for the mockup. It positions the product alongside other real flavour experiments from Heinz, such as their Pickle and Sweet Sriracha variants, to make the concept feel more authentic.
- Does Heinz already make a bacon ketchup?
- Yes, Heinz currently sells a Heinz Tomato Ketchup Smokey Bacon Flavour in the UK. The Smoked Maple Bacon concept is a more elaborate version of that existing idea, adding a specific sweetness to the profile.
- Is Heinz Smoked Maple Bacon Ketchup real?
- No, this product is not real. It is a Snackfish — a high-quality mockup of a fictional product created by the online design page UK Snack Attack. It is not manufactured by Heinz and is not sold anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI