A Confectionery Crossover
Brand collaborations are now a standard feature of the UK bakery aisle, but most stick to familiar chocolate or biscuit properties. This new concept pushes into classic confectionery, pairing a supermarket staple with one of the most recognisable marshmallow sweets: Barratt Flumps.
The design, which appeared online with the caption “Flumps doughnuts? YES PLEASE!”, proposes a straightforward translation of the sweet’s branding onto a doughnut pack. It uses the familiar looping cursive logo and the distinctive pink-and-yellow colour scheme that has defined Flumps for decades. The move bypasses chocolate entirely, suggesting a product based purely on marshmallow flavouring and texture, a less common approach for a mainstream doughnut line.
The Multipack Format
The mockup is presented in a format instantly familiar to anyone who shops for baked goods in a major supermarket. It’s a clear, heat-sealed bag containing four ring doughnuts, topped with a printed cardboard header. This is the standard packaging for affordable, multi-buy doughnuts, placing the concept firmly in the everyday treat category rather than the premium, single-doughnut market.
The doughnuts themselves are visible through the bag. They appear to be standard glazed rings, decorated with swirls of pink and yellow icing that mirror the colours of a classic Flump. This isn’t a filled doughnut, but one where all the flavour is carried in the topping. The visual is direct: what you see on the pack is what you get inside.
Frequently asked questions
- What are Barratt Flumps?
- Flumps are a classic British sweet made by Barratt. They are soft, light marshmallows twisted into a spiral shape, traditionally featuring pink and yellow colouring and a vanilla flavour.
- What flavour would these doughnuts be?
- Based on the source product, the flavour would be a light vanilla marshmallow. The mockup shows pink and yellow icing, which would likely carry this specific flavour, applied to a standard glazed ring doughnut.
- Are Barratt Flumps doughnuts real?
- No, it is a Snackfish — a mockup created by UK Snack Attack — and it is not sold anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI