Two Northern Icons
Brand crossovers have become a standard feature of the UK confectionery aisle, but some combinations feel more natural than others. This concept, pairing M&S’s Percy Pig with the flavour of Vimto, brings together two brands with deep roots in the North of England. Vimto was formulated in Manchester in 1908, while Percy Pig first appeared in M&S stores in 1992, quickly becoming the retailer’s most famous own-brand creation.
The proposal here is a flavour merger. Vimto’s profile is highly specific: a cordial base of grape, raspberry, and blackcurrant, famously seasoned with a secret blend of herbs and spices. This is distinct from the established Percy Pig taste, which is a softer blend of raspberry, strawberry, cherry, and grape. The idea isn’t just about a generic purple fruit flavour, but about importing one very recognisable taste into an equally recognisable sweet format.
A Departure for the Range
The existing Percy Pig fruit gum line-up is extensive, but it has always operated within its own universe. The core range consists of the standard M&S Percy Pig Fruit Gums, alongside format variations like M&S Percy Pig Pals, M&S Large Percy Pig Fruit Gums, and M&S Percy Pig Piglet Fruit Gums. The brand also offers M&S Percy Pig Party Time sweets and a popular M&S Percy Pig Original Veggie version.
Limited editions, such as M&S Percy Pig You Give Me Butterflies Fruit Gums, tend to introduce new shapes or minor flavour adjustments rather than full-scale collaborations. A Vimto edition would represent a significant change in strategy. It would be the first time an external drinks brand has been brought into the Percy Pig sweet formula, moving the product from an in-house M&S icon into the world of co-branded partnerships.
The Pouch Format
The mockup shows the sweets in a 170g sharing pouch, a detail that grounds the concept firmly in reality. This specific weight is the standard format for several key products in the official Percy Pig family, including the original fruit gums, the Veggie version, and the Percy Piglets.
By adopting the primary, established pack size, the design aligns perfectly with how the real products are presented on M&S shelves. It’s a plausible format that makes the fictional flavour feel like a logical, well-researched extension of the current brand, rather than a complete reinvention of its packaging or market position.
What the real range looks like
The official M&S Percy Pig range includes variants focused on format and occasion, such as Percy Pig Pals, Large Percy Pigs, and Party Time Fruit Gums, as well as the Original Veggie version. A co-branded flavour like Vimto would be a first for the core sweet lineup, which has not previously collaborated with external brands.
- M S Percy Pig Fruit Gums
- M S Percy Pig Pals Fruit Gums
- M S Large Percy Pig Fruit Gums
- M S Percy Pig Piglet Fruit Gums
- M S Percy Pig Party Time Fruit Gums
- M S Percy Pig Original Veggie Fruit Gums
- M S Percy Pig You Give Me Butterflies Fruit Gums
Frequently asked questions
- What flavour are original Percy Pigs?
- The classic M&S Percy Pig flavour is a blend of raspberry, strawberry, cherry, and grape. The sweets are known for their uniquely soft texture, which is a cross between a foam and a jelly.
- Has Percy Pig ever collaborated with other brands?
- While the Percy Pig character is used across a huge range of M&S merchandise, the core sweets themselves have not featured co-branding with external food or drink companies. Limited editions typically involve new shapes or slight variations on the established fruit flavour profile.
- Are Vimto Flavour Percy Pigs real?
- No, this product is not real. Vimto Flavour Percy Pigs is a Snackfish — a conceptual mockup designed and created by the online page UK Snack Attack. It is not for sale in M&S or any other retailer.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI