A Divisive Flavour
A new design concept places one of the UK’s most polarising sweets into a Haribo share bag. The flavour is Parma Violets, the small, purple, floral-scented tablets made by Swizzels Matlow since 1946. The sweet’s distinctive taste, derived from violet flower extracts, is famously divisive, attracting both fierce loyalty and intense dislike.
This mockup imagines the flavour applied to the familiar Haribo shapes. The packaging, presented in the classic violet and green livery of the Swizzels original, carries the branding of a ‘Real Mix Innovation Edition’. This suggests a conceptual range designed to push beyond the brand’s established flavour profiles.
The Haribo Range Context
A floral edition would be a significant step away from Haribo’s current UK strategy. The core of their offering is built on fruit flavours, seen across best-sellers like Starmix, Supermix, Goldbears, and the sour Tangfastics. Even their more recent additions stick to this template. The Haribo Nostalgix bag, for example, uses retro shapes but fills them with familiar fruit tastes like strawberry, cola, and blackcurrant.
There is no direct equivalent to a botanical flavour in their lineup. Products like Fruitilicious or Jelly Babies occupy the straightforward fruit space, while the Zing sub-brand, featuring Rainbow Strips and Balla Bites, covers the sour category alongside Tangfastics. A Parma Violets mix would be the first of its kind, moving the brand into the perfumed, aromatic territory owned by the Derbyshire original.
What the real range looks like
The current Haribo UK range is dominated by fruit-flavoured sharing bags, including the iconic Starmix, Supermix, Goldbears, and Tangfastics. A floral Parma Violets edition would represent a completely new flavour category for the brand, sitting outside its established fruit and sour profiles.
- Haribo Balla Bites Zing
- Haribo Starmix Sweets Tub
- Haribo Rainbow Strips Zing
- Haribo Tangfastics Sweets Tub
- Haribo Starmix Sweets Sharing Bag
- Haribo Supermix Sweets Sharing Bag
- Haribo Goldbears Sweets Sharing Bag
- Haribo Nostalgix Sweets Sharing Bag
- Haribo Jelly Babies Sweets Sharing Bag
- Haribo Fruitilicious Sweets Sharing Bag
Frequently asked questions
- What are Parma Violets?
- Parma Violets are a British sweet made by Swizzels Matlow. They are small, hard, purple tablets with a distinct floral flavour derived from violets, which some people find perfumed or soapy.
- Does Haribo make floral-flavoured sweets?
- No, the current UK Haribo range focuses almost exclusively on fruit and sour-fruit flavours. Their mainstays are products like Starmix and Tangfastics, and they do not currently produce any sweets with a botanical or floral flavour profile.
- Is the Haribo Parma Violets mix real?
- No, this product is not real. It is a Snackfish — a mockup created by the online design page UK Snack Attack — and it is not made by Haribo or sold anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI