An Unexpected Flavour Collision
Percy Pig is one of the most protected brands in British food. His every move is calculated, from seasonal outfits to careful brand extensions into ice cream and baked goods. The core flavour, a gentle blend of raspberry and grape, is foundational. A new mockup, however, suggests throwing a very different profile into the mix: the sharp, tongue-tingling fizz of a Wham Bar.
The concept, presented in the familiar 170g sharing pouch format, combines two titans of British confectionery. One is the soft-bite mascot of M&S; the other is the retro, sour slab of raspberry chew known for its embedded sherbet crystals. The design borrows the neon green and jagged graphics of the Wham brand, applying it directly to the classic pink Percy Pig bag. The caption that accompanied the image simply asked: “Could you handle that zing?”
The Modern Percy Pig Range
A sour variant would represent a significant departure for the brand. The current Percy Pig fruit gum lineup is extensive but rarely strays from its established flavour world. Instead, variation comes from format and companions. You can buy the standard M&S Percy Pig Fruit Gums, or find them joined by cow and sheep-shaped sweets in the M&S Percy Pig Pals Fruit Gums bags.
The range also plays with size and occasion. There are M&S Large Percy Pig Fruit Gums for a bigger chew and tiny M&S Percy Pig Piglet Fruit Gums. For gatherings, there’s an M&S Percy Pig Party Time box, and for gifting, the M&S Percy Pig You Give Me Butterflies Fruit Gums. The one major formula tweak is the M&S Percy Pig Original Veggie Fruit Gums, which cemented the gelatine-free recipe across the board. A sour chew would be the first truly aggressive flavour innovation in the brand’s history.
A Clash of Sweet Shop Sensibilities
The Wham Bar’s identity is built on an intense, artificial tang that sets it apart from other chews. It is a singular, aggressive flavour. Percy, by contrast, is defined by his soft texture and gentle fruitiness. The two occupy opposite ends of the sweet shop spectrum. One is a nostalgic pocket-money buy defined by its sour hit, the other a premium supermarket staple.
This makes the crossover idea particularly disruptive. While Percy has ventured into other product categories, the core sweet has remained a consistent, reliable presence. Introducing a sherbet-heavy, fizzy element would fundamentally change the character of the product. It would be Percy Pig, but with an entirely different personality.
What the real range looks like
The current Percy Pig range focuses on different shapes and occasions, like Party Time mixes or Large Percy Gums, rather than radical new flavours. The core range includes Fruit Gums, Pals, Piglets, Original Veggie, and the seasonal ‘You Give Me Butterflies’ Gums. A Wham Bar edition would be the first to introduce a sour profile to the brand.
- M S Percy Pig Fruit Gums
- M S Percy Pig Pals Fruit Gums
- M S Large Percy Pig Fruit Gums
- M S Percy Pig Piglet Fruit Gums
- M S Percy Pig Party Time Fruit Gums
- M S Percy Pig Original Veggie Fruit Gums
- M S Percy Pig You Give Me Butterflies Fruit Gums
Frequently asked questions
- What flavour is a Wham Bar?
- The original and most iconic Wham Bar flavour is raspberry. Its defining characteristic is a sharp, tangy, sour taste provided by fizzy sherbet crystals embedded within the chew bar.
- Are all Percy Pigs vegetarian?
- Yes, the entire Percy Pig range is now vegetarian. After years of using gelatine, M&S switched to a pectin-based recipe, a change commemorated in the M&S Percy Pig Original Veggie Fruit Gums variant.
- Are Percy Pig Wham Bar sweets a real product?
- No, this product is not real. It is a Snackfish, a conceptual mockup created by the online artist UK Snack Attack. It is not an official M&S product and is not available to buy anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI