A Very Yorkshire Crossover
A new design imagines a powerful alliance between two very different British brands: Heinz and Henderson’s Relish. The mockup shows a standard 415g tin of Heinz Beanz, but with its familiar turquoise branding swapped for the distinctive orange and black of the Sheffield-based sauce maker.
Henderson’s Relish has been made in Sheffield since 1885 and holds a fiercely loyal following, particularly across Yorkshire. Often described as a local alternative to Worcestershire sauce, its exact recipe is a guarded secret. Its profile is savoury, spicy and tangy, making it a common addition to pies, stews and cheese on toast. A collaboration with Heinz Baked Beans feels like a logical, if ambitious, step.
The Modern Heinz Range
While Heinz is synonymous with its classic Baked Beans and Tomato Ketchup, the company’s UK range is far broader. The brand is a major player in tinned soups, producing traditional recipes like Lentil, Oxtail, Pea & Ham, and Vegetable Soup. Its presence in the condiments aisle also extends well beyond ketchup.
Heinz currently sells a line of sauces that includes Burger Sauce, Garlic Sauce, and Chipotle Mayo, alongside heritage products like Salad Cream and Sandwich Spread. Adding a co-branded flavour to its flagship Beanz product would be a departure, but it would sit within a portfolio that already covers a wide spectrum of savoury tastes. The format is standard, but the flavour would be a first.
Two Food Institutions
The appeal of this concept lies in combining a global giant with a hyper-regional icon. Heinz is a dominant force in British kitchens, a staple product found in almost every cupboard. Henderson’s, by contrast, is a smaller operation whose identity is inextricably linked to one city. For decades, acquiring a bottle outside of Yorkshire was a genuine challenge.
The mockup, captioned “Bringing that spicy Yorkshire kick to your breakfast,” taps into that regional pride. It suggests a flavour combination that thousands of people likely already create for themselves at home. By adding the relish directly to the beans, it simply streamlines the process, merging two familiar comfort foods into a single product.
What the real range looks like
The current Heinz range is extensive, including soups like Heinz Lentil Soup and Oxtail Soup, and sauces such as Burger Sauce and Chipotle Mayo. This Henderson’s Relish concept would be a flavoured variant of the core Heinz Baked Beans product, joining a wider portfolio that also includes Sandwich Spread and Salad Cream.
- Heinz Pizza Sauce
- Heinz Salad Cream
- Heinz Lentil Soup
- Heinz Baked Beans
- Heinz Oxtail Soup
- Heinz Pea Ham Soup
- Heinz Burger Sauce
- Heinz Garlic Sauce
- Heinz Chipotle Mayo
- Heinz Vegetable Soup
Frequently asked questions
- What is Henderson’s Relish?
- Henderson’s Relish is a spicy and savoury condiment that has been made in Sheffield, England, since 1885. It has a unique, tangy flavour and is often used in the same way as Worcestershire sauce, though it is vegan and gluten-free.
- Does Heinz make different flavours of Baked Beans?
- Yes, over the years Heinz has produced various flavoured versions of its Baked Beans, including curry and fiery chilli varieties, though the core product remains the most popular. This Henderson’s Relish version, however, is not part of their official range.
- Is Henderson’s Relish Beanz a real product?
- No, this product is not real. Henderson’s Relish Beanz is a Snackfish — a piece of digital art and a fictional concept. The mockup was created by the online page UK Snack Attack and is not available to buy anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI