The Brand Crossover
The latest concept to surface online brings together two of the UK’s most dominant sweet brands: the M&S Colin the Caterpillar cake and Lotus Biscoff. The mockup shows the familiar green Colin box, but recoloured in Biscoff’s signature red and overlaid with the Lotus branding. The caption that accompanied the image read simply: “Colin the Caterpillar with a Biscoff makeover, would you grab one?”
This is not a subtle reimagining. The design suggests a complete flavour takeover rather than a minor tweak. The familiar Colin logo sits alongside the Biscoff wordmark, proposing a partnership that would see the caramelised biscuit flavour integrated into the classic chocolate log cake. Biscoff has a long history of successful collaborations, with its spread and crumb appearing in everything from doughnuts to milkshakes. This concept applies that same logic to a supermarket birthday party staple.
The Colin the Caterpillar Range
While the core Colin the Caterpillar cake has remained largely unchanged for decades, the brand itself has expanded significantly. M&S has developed an entire ecosystem of products around the character, moving far beyond the central cake. The range now includes smaller, individual Mini Colin the Caterpillar Cakes and soft-roll Colin the Caterpillar Softies for lunchboxes.
The expansion is most notable in confectionery. There is a whole suite of Colin-branded sweets, including Cola Gums, Cherry Gums, Fruit Gums, and sour variants like Fruit Sours and Sour Stomps. The brand also extends to non-edibles like Colin the Caterpillar Paper Plates and Party Cups. A Biscoff version of the main cake would represent a rare flavour modification for the flagship product, which has previously only seen cosmetic changes for seasonal events or his counterpart, Connie.
What the real range looks like
The core M&S Colin range is extensive, including the original cake, Mini Colin the Caterpillar Cakes, and Colin the Caterpillar Softies. The brand also covers a wide variety of sweets, from Cola Gums and Cherry Gums to Fruit Sours. A Biscoff edition would be a new flavour direction for the main cake, which has historically kept to its classic chocolate recipe.
- M S Colin the Caterpillar Cake
- M S Colin the Caterpillar Softies
- M S Colin the Caterpillar Speckles
- M S Colin the Caterpillar Cola Gums
- M S Mini Colin the Caterpillar Cakes
- M S Colin the Caterpillar Fruit Gums
- M S Colin the Caterpillar Party Cups
- M S Colin the Caterpillar Party Time
- M S Colin the Caterpillar Sour Stomps
- M S Colin the Caterpillar Cherry Gums
Frequently asked questions
- What is in a standard Colin the Caterpillar cake?
- The original M&S Colin the Caterpillar is a chocolate sponge roll filled with chocolate buttercream. It is covered in a milk chocolate shell, decorated with sugar-coated chocolate beans, and features a solid white chocolate face.
- What other Colin the Caterpillar products exist?
- Beyond the main cake, M&S sells Mini Colin Cakes and sponge-roll Softies. The brand also has a large range of sweets, including Cola Gums, Cherry Gums, Fruit Gums, and sours like Sour Stomps.
- Is the Lotus Biscoff Colin the Caterpillar cake real?
- No. This is a Snackfish — a mockup created by the online page UK Snack Attack. The Lotus Biscoff Colin the Caterpillar cake is a concept design and is not for sale anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI