A New Flake Concept
A design for a new Cadbury Flake has been making the rounds online, proposing a white chocolate and raspberry version of the classic bar. The mockup shows a wrapper in shades of white and raspberry pink, a departure from the iconic yellow and purple of the original. It keeps the familiar swirling Flake logo and Cadbury branding prominent.
The flavour profile itself is a staple of UK confectionery. White chocolate and raspberry is a well-established pairing, appearing in everything from high-end truffles to supermarket cheesecakes. It’s a safe bet. This isn’t a radical departure into savoury or abstract tastes; it’s a combination that already has a huge audience. The image was shared with a simple caption: “White Chocolate & Raspberry Flake! Would you pick this up?”
The Current Flake Range
The core Flake is, of course, the crumbliest, flakiest milk chocolate bar, unchanged for decades. But the Flake brand has expanded well beyond a single bar. Today, the name is primarily used for brand extensions in other categories, moving away from developing new bar flavours. The strategy seems focused on the freezer and chilled aisles.
The official products currently on the market are the Cadbury Flake Ice Cream cone (often known as the 99 Flake), the Cadbury Flake Chocolate Dessert pot, and the standard Cadbury Flake Chocolate Bar in multipacks. That’s it. There are no other mainstream bar variants. This concept is interesting because it suggests a return to the bar format itself, imagining what a flavoured Flake bar, rather than a Flake-themed dessert, could be.
What the real range looks like
The real Cadbury Flake range in the UK currently includes the Cadbury Flake Ice Cream, the Cadbury Flake Chocolate Dessert, and the original Cadbury Flake Chocolate Bar Multipack. This fictional White Chocolate & Raspberry version would be the first flavoured bar variant to join the lineup.
- Cadbury Flake Ice Cream
- Cadbury Flake Chocolate Dessert
- Cadbury Flake Chocolate Bar Multipack
Frequently asked questions
- Has Cadbury ever made a white chocolate Flake before?
- Yes, briefly. A white chocolate version called the Flake Snowflake was launched in 2000, which had a white chocolate core with the classic milk chocolate coating. It was discontinued in 2008.
- Why is Flake so crumbly?
- The unique texture of a Flake bar comes from its manufacturing process. Thin ribbons of chocolate are folded and layered, creating countless tiny air pockets. This structure is what makes it so delicate and crumbly compared to a solid bar of chocolate.
- Is the White Chocolate & Raspberry Flake real?
- No, this is a Snackfish. The White Chocolate & Raspberry Flake is a mockup created by UK Snack Attack. It is not a real product and is not on sale anywhere.
More like this
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- A White Chocolate Flake Bar Lands In Mockup Form
- Cadbury Neapolitan Triple Choc Buttons Concept Appears
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI