An Unlikely Combination
A new design concept pairs two titans of UK consumption: Cadbury Dairy Milk and WKD Blue. The mockup shows a standard Cadbury purple share pouch, but the Buttons inside are a vivid, unmistakable blue. The flavour is stated plainly on the pack.
This is a combination of two very different market spaces. Cadbury is family-friendly confectionery. WKD is a nightclub staple. The creator, UK Snack Attack, posted the image with the caption: “Cadbury Dairy Milk WKD Blue Buttons. Imagine the taste!” It is a direct challenge to the imagination.
Cadbury’s Actual Brand Extensions
In the real world, Cadbury’s expansion beyond the chocolate bar is extensive, but it follows a clear logic. The brand has a massive presence in the cake and frozen dessert aisles, but the products are always translations of existing confectionery. They are safe bets.
You can buy Cadbury Boost Ice Cream and 99 Flake Cones. The cake aisle features Cadbury Caramel Cake Bars and Fudge Cake Bars. In the chilled section, there are Pots of Joy. These are all predictable, commercially sensible moves that leverage the popularity of a specific chocolate bar. An alcopop collaboration would be a totally different strategy.
The WKD Identity
WKD Blue has a powerful brand identity of its own, tied inextricably to the UK nightlife scene of the late 90s and early 2000s. The flavour is officially a generic ‘mixed fruit’, but the product’s true unique selling point is its colour. That electric blue is the entire point.
It’s not a flavour profile typically seen in mainstream chocolate. Confectionery crossovers tend to stick to bakery, dessert, or coffee profiles. This concept bridges the gap between a corner shop chocolate pouch and a sticky pub floor. It merges two entirely separate worlds.
What the real range looks like
Cadbury’s current brand extensions focus on translating its core confectionery into new formats. The official range includes products like Cadbury Boost Ice Cream, Cadbury Flake Ice Cream, Caramel Cake Bars, and chilled Pots of Joy. A WKD Blue flavour would be a major departure from this established pattern of cakes and desserts.
- Cadbury Milk Tray
- Cadbury Fudge Minis
- Cadbury Buttons Cone
- Cadbury S Mini Brownie
- Cadbury 99 Flake Cones
- Cadbury Pots of Joy 2pk
- Cadbury Boost Ice Cream
- Cadbury Flake Ice Cream
- Cadbury Fudge Cake Bars
- Cadbury Snack Shortcake
Frequently asked questions
- What flavour is WKD Blue?
- WKD Blue has an official flavour profile of mixed fruits. It is a caffeinated alcoholic drink with a 4% ABV, known more for its iconic bright blue colour than any single identifiable fruit note.
- Does Cadbury often collaborate with drink brands?
- Cadbury’s current partnerships are mainly focused on its own product lines. It creates ice creams, cakes, and desserts based on its existing chocolate bars like Flake, Boost, and Caramel, rather than collaborating with external drink companies.
- Are Cadbury Dairy Milk WKD Blue Buttons real?
- No, this is a Snackfish. It is a mockup created by UK Snack Attack and it is not sold anywhere.
More like this
- Maltesers Strongbow Dark Fruit Sharing Pouch Concept
- Cadbury Flake Dipped White Chocolate Bar Concept
- Appletiser Maltesers: A Fizzy Apple Snack Concept
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI