A Bedtime Drink Crossover
A new design concept brings together two very different heritage brands: Cadbury Flake and Horlicks. The mockup shows a Flake wrapper redesigned in the classic dark blue and red livery of the malted milk drink, with the name ‘Horlicks Malted Milk Flake’ clearly displayed. The accompanying caption, “Who’s ready for bed?”, directly links the chocolate bar to Horlicks’ long-standing reputation as a soothing, pre-sleep drink.
The pairing is an interesting one. Flake’s identity is built almost entirely on its unique, delicate structure – the folded, crumbly texture is the main event. Horlicks, meanwhile, is all about its flavour profile. Made from malted barley, wheat, and milk, its taste is instantly recognisable. Translating that specific malty note into a solid chocolate bar, let alone one as structurally fragile as a Flake, would be a significant technical challenge.
The Flake Range Beyond the 99
For decades, the Flake was primarily known for its role in the ‘99’ ice cream cone. In recent years, however, the brand has been extended into different formats, moving beyond a simple chocolate single. Cadbury now produces a pre-packaged Cadbury Flake Ice Cream, replicating the seaside classic for home freezers.
The brand also has a foothold in the chilled aisle with the Cadbury Flake Chocolate Dessert, a layered pot that uses crumbled Flake pieces as a topping. These products leverage the bar’s texture rather than introducing new tastes. A Horlicks edition would represent a rare move into flavour variation for the core Flake bar itself, which has remained largely unchanged since its invention.
Malted Milk in Confectionery
Malt is a familiar flavour in UK confectionery, most famously in the crunchy centre of a Malteser. But a Horlicks-branded bar would promise a different experience. The flavour would likely be smoother and more integrated into the chocolate itself, aiming to replicate the taste of the warm drink rather than a honeycomb crunch.
Horlicks as a brand dates back to the 1870s, and its flavour is deeply embedded in British food culture. Its distinctively savoury, sweet, and comforting profile makes it a powerful partner for a nostalgic crossover. Combining it with a Cadbury staple creates a concept that feels both novel and strangely familiar, a pairing of two different kinds of comfort food.
What the real range looks like
The current Cadbury Flake range focuses on format extensions rather than new flavours. The main products available are Cadbury Flake Ice Cream, the Cadbury Flake Chocolate Dessert pot, and standard multipacks of the original bar. A Horlicks Malted Milk version would be a significant departure, adding a new flavour to the core chocolate bar.
- Cadbury Flake Ice Cream
- Cadbury Flake Chocolate Dessert
- Cadbury Flake Chocolate Bar Multipack
Frequently asked questions
- What is Horlicks?
- Horlicks is a brand of malted milk powder. It’s typically mixed with hot milk to make a warming drink and is known for its distinctive taste derived from malted barley, wheat, and milk.
- Have Cadbury and Horlicks ever collaborated before?
- No, there is no official product collaboration between Cadbury and Horlicks. While both are iconic UK brands, they have always operated in separate categories of confectionery and malted drinks.
- Is the Horlicks Malted Milk Flake a real chocolate bar?
- No, this is a Snackfish — a mockup created by UK Snack Attack. It’s a concept image and is not a real product for sale anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI