A Crossover Concept
The brand crossover is a permanent fixture of the UK confectionery aisle, but it rarely bridges two completely different product types. This concept design unites two category leaders: Haribo, the dominant name in gummy sweets, and McVitie’s Hobnobs, a staple of the nation’s biscuit tin.
The mockup shows a standard Haribo share bag, but with the familiar yellow and red palette joined by the deep blue and rustic typography of McVitie’s. The sweets themselves are depicted as miniature, gummy versions of the classic round Hobnob biscuit. It’s an idea that brings the cereal, oaty profile of a baked good into a market defined almost entirely by fruit.
The Current Haribo Range
Placing this concept in context requires looking at what Haribo actually sells. The UK sharing bag lineup is extensive and consistent in its flavour profiles. The core range includes the iconic Starmix, the sour Tangfastics, and the varied Supermix. They are flanked by bags of Goldbears, Jelly Babies, and the more recent Fruitilicious and Nostalgix mixes.
Even the more unusual lines stick to the established formula. Haribo Balla Bites Zing and Rainbow Strips Zing offer a different format but are still firmly in the sour fruit camp. The only product that deviates is Chamallows, which are simply marshmallows. There is no precedent in the current UK lineup for a biscuit, chocolate, or cereal-based flavour. The entire portfolio is built on fruit and fizz.
From Biscuit to Gummy
The technical challenge presented by this concept is considerable. A Hobnob’s identity is tied to its uniquely coarse, crumbly texture, a direct result of its rolled oat content. Recreating that specific ‘oaty’ flavour in a gelatin-based sweet is one thing; translating any of its textural character is another entirely.
Most flavour crossovers work because the formats are similar—a chocolate bar brand releases a hot chocolate, or a biscuit appears as an ice cream flavour. This idea proposes a much wider leap. It asks how the fundamental character of a baked, crunchy biscuit could possibly find expression in a soft, chewy sweet. The result would be a completely new entry in the Haribo catalogue, sitting far apart from anything else on the shelf.
What the real range looks like
The genuine Haribo UK range is built entirely around fruit and sour fruit flavours. Sharing bags like Starmix, Tangfastics, Supermix, and Goldbears define the brand’s offering. A biscuit-themed sweet like Hobnobs would be a radical departure, with no similar products in the current lineup.
- Haribo Balla Bites Zing
- Haribo Starmix Sweets Tub
- Haribo Rainbow Strips Zing
- Haribo Tangfastics Sweets Tub
- Haribo Starmix Sweets Sharing Bag
- Haribo Supermix Sweets Sharing Bag
- Haribo Goldbears Sweets Sharing Bag
- Haribo Nostalgix Sweets Sharing Bag
- Haribo Jelly Babies Sweets Sharing Bag
- Haribo Fruitilicious Sweets Sharing Bag
Frequently asked questions
- What sweets are in the Haribo UK range?
- The main UK sharing bags from Haribo include Starmix, Tangfastics, Supermix, Goldbears, Jelly Babies, and Fruitilicious. They also produce tubs of Starmix and Tangfastics, as well as specific shapes like Chamallows marshmallows.
- Do Haribo do brand collaborations with biscuits?
- Haribo’s UK product line does not currently include any collaborations with biscuit or chocolate brands. Their flavours are consistently focused on fruit, sour fruit, or marshmallow profiles.
- Is the Haribo McVitie’s Hobnobs Mix a real product?
- No, this product is not real. It is a Snackfish — a high-quality mockup of a fictional product created by the online artist UK Snack Attack — and it is not for sale anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI