A Sweet and Savoury Crossover
A new design concept proposes a collaboration between two huge names of the British cupboard: Pringles and Ambrosia Devon Custard. The mockup places Ambrosia’s familiar logo, red banner, and signature blue and yellow colour scheme onto the iconic 165g Pringles tube.
The flavour promises the taste of the classic tinned custard, a product synonymous with comforting desserts for decades. This would represent a dramatic pivot for Pringles in the UK market. The brand’s identity is built entirely on savoury, salty snacks, and a move into the dessert space would be its first here. The concept sits firmly in the growing trend of brand crossovers, but it’s one that crosses the traditional divide between savoury crisps and sweet puddings.
The Core UK Pringles Range
The current UK Pringles range is a roll-call of savoury classics. You have the mainstays like Original, Salt & Vinegar, and Sour Cream & Onion. There are bolder, US-inspired options such as Texas BBQ and Smokey Bacon, alongside the enduringly popular Paprika. All of these are available in standard cans and larger sharing tubes.
More recently, the brand has explored spicier profiles with variants like Hot Blazin Fried Chicken. What unites this entire lineup is its firmly non-sweet nature. They are crisps designed for pairing with a sandwich or enjoying at a party. A custard-flavoured Pringle would not just be a new addition; it would establish an entirely new category for the brand, one that has no precedent in its current UK strategy.
Brand Collaborations in Snacks
While a custard Pringle feels like a left-field idea, brand collaborations are now commonplace in the snack aisle. Supermarket crisp selections frequently feature partnerships, but these are almost always savoury-on-savoury partnerships. This concept is more ambitious, bridging the gap between a main-course snack and a post-dinner dessert.
It follows a logic more commonly seen in the US market, where Pringles has previously launched limited-run sweet editions for holiday seasons, including Pecan Pie and White Chocolate Peppermint. For the UK, however, where the crisp aisle remains a resolutely salty domain, the idea remains a hypothetical one. It pushes the boundaries of what a crisp flavour profile can be.
What the real range looks like
The current UK Pringles range is entirely savoury. It includes classics like Original and Salt & Vinegar, US-inspired flavours like Texas BBQ and Sour Cream & Onion, and spicier options like Hot Blazin Fried Chicken. An Ambrosia Devon Custard edition would be the first dessert-style flavour for the brand in this market.
- Pringles Texas Bbq Can
- Pringles Paprika Crisps Can
- Pringles Original Crisps Can
- Pringles Paprika Sharing Crisps
- Pringles Original Sharing Crisps
- Pringles Salt Vinegar Crisps Can
- Pringles Hot Blazin Fried Chicken
- Pringles Texas Bbq Sharing Crisps
- Pringles Smokey Bacon Sharing Crisps
- Pringles Salt Vinegar Sharing Crisps
Frequently asked questions
- What would Ambrosia Devon Custard Pringles taste like?
- The concept suggests a flavour based on the sweet, creamy taste of Ambrosia’s classic tinned custard. This would be a significant departure from the brand’s existing savoury crisps.
- Have Pringles ever made a sweet flavour before?
- While the brand has experimented with limited-edition sweet flavours in other markets like the US, the core UK range is currently entirely savoury, focusing on flavours like Paprika, Sour Cream & Onion and Smokey Bacon.
- Are Ambrosia Devon Custard Pringles real?
- No, this is a Snackfish. The image is a mockup created by the online design page UK Snack Attack. The product is not for sale anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI