The M&S Flip Range
The Colin the Caterpillar brand is synonymous with Marks & Spencer, but this particular concept would place it within one of the retailer’s more eclectic product families. M&S currently markets a small but distinct line of products under the name ‘Flip Dip’. This is a range of savoury chilled dips with a central component designed to be stirred through before serving.
The current line-up consists of two variants. There is the M&S Flip Dip Red Pepper & Cream Cheese Dip, and a Basil Dip with Pesto Drizzle. Both are sold in circular pots, sharing a format that asks the user to physically alter the product by flipping a filling into the main dip. It’s a simple, self-contained premise.
A Broader Category
What’s unusual is how broadly the ‘Flip’ branding is applied. The two M&S dips are part of a much wider, cross-brand assortment of items that all share this one word in their product name. The range is bafflingly diverse. It includes the Gardman Flip Top Seed Feeder for birds, a Locknlock Kitchen Caddy with Flip Top Lid, and even a Clementoni Disney Baby Mickey Flip Phone toy.
The category is dominated by reusable drinks containers. Smidge produces a Flip Straw Bottle in both 900ml and 1.2l sizes, available in ‘Citrus’ and ‘Summer Blush’ colourways. Stanley offers its own robust alternative, the Stanley Iceflow Bottle with Flip Straw, a 0.7l container sold in ‘Frost’ and ‘Black’. It is a product family defined not by function, flavour or audience, but solely by a shared verb describing part of its mechanism.
A Party Edition Concept
This new design imagines a frozen dessert joining this disparate collection. The mockup shows a standard paperboard tub for Colin the Caterpillar ice cream, a format M&S already uses for its existing Colin ice cream. The branding, however, has been updated for a ‘White Chocolate Party Edition’.
The key detail is the promise of a ‘Salted Caramel Core’, a flavour profile that mirrors the design of the M&S Flip Dips. The idea of a central flavour component, revealed and mixed in by the consumer, seems to be the conceptual link. The lid features the familiar Colin face, while multicoloured sugar sprinkles are visible in the ice cream itself, scattered around the illustrated caramel centre.
What the real range looks like
The M&S ‘Flip’ range is unusually diverse. Current M&S products include the Flip Dip in Red Pepper & Cream Cheese and Basil with Pesto Drizzle, sold alongside items from other brands like the Gardman Flip Top Seed Feeder and Stanley Iceflow Flip Straw bottles. This conceptual Colin ice cream tub would be the first frozen dessert in the line.
- Gardman Flip Top Seed Feeder
- Floss Rock Waterpad Flip Book Space
- Smidge Flip Straw Bottle Citrus 1 2l
- Smidge Flip Straw Bottle Citrus 900ml
- M S Flip Dip Red Pepper Cream Cheese Dip
- Clementoni Disney Baby Mickey Flip Phone
- M S Flip Dip Basil Dip with Pesto Drizzle
- Smidge Flip Straw Bottle Summer Blush 1 2l
- Locknlock Kitchen Caddy with Flip To Lid 5l
- Smidge Flip Straw Bottle Summer Blush 900ml
Frequently asked questions
- What flavour is the conceptual Colin the Caterpillar ice cream?
- The mockup is for a ‘White Chocolate Party Edition’ flavour. The packaging also specifies that it contains a ‘Salted Caramel Core’.
- Is Colin the Caterpillar an M&S brand?
- Yes, Colin the Caterpillar is a brand belonging to Marks & Spencer. The character first appeared as a cake in 1990 and is now one of the retailer’s most famous product lines.
- Is Colin the Caterpillar White Chocolate Party Edition ice cream real?
- No, this is a Snackfish. The image is a mockup created by the design page UK Snack Attack. This product is not for sale in M&S or anywhere else.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI