A New Format for Doughnuts
The doughnut is typically a solo affair. You buy one, maybe a dozen, but the unit of consumption is a single, complete ring. A new design concept challenges that format by presenting the product as something to be shared.
The mockup shows a standard clear Krispy Kreme box containing what appears to be a single large doughnut, pre-sliced into six equal wedges. In the centre, where the hole would be, sits a separate pot of Nutella. This reframes the product from a handheld snack into a communal dipping platter. It’s a format more commonly associated with savoury snacks like tortilla chips and salsa, or a tear-and-share bread.
A Plausible Brand Collaboration
The pairing of Krispy Kreme and Nutella is not entirely new territory. The two brands have collaborated in the past on products sold in the UK. The ‘Nutty Chocolatta’ doughnut, for instance, featured a Nutella filling, and was a popular limited-edition item often returning for promotional periods.
While that was a filled doughnut, this concept externalises the hazelnut spread, turning it into a dip. This changes the interaction entirely. Instead of a pre-set ratio of filling-to-dough, the dipping format allows for customisation. The core idea — combining Krispy Kreme’s dough with Ferrero’s spread — has a proven track record, making the concept immediately recognisable.
The Shareable Snack Market
The caption accompanying the image asks, “Would you share these?”, pointing directly to the product’s intended function. Shareable formats have become a significant part of the UK snack market, from large bags of crisps and multipacks to bakery items like M&S’s ‘Doughnut-Yum’. These products are positioned for social occasions, office treats, or family desserts.
This wedge concept would move Krispy Kreme more deliberately into that space. While a box of twelve Original Glazed is already a common office purchase, this format is specifically engineered for a group to eat from a single box at one time. It removes the minor friction of dividing up whole doughnuts, presenting a cleaner, pre-portioned solution.
Frequently asked questions
- What are Krispy Kreme Doughnut Wedges?
- It’s a conceptual format for Krispy Kreme doughnuts shown in a mockup image. The idea is a pre-sliced, shareable doughnut served as six wedges with a separate central pot of dipping sauce.
- Have Krispy Kreme and Nutella worked together before?
- Yes, the two brands have collaborated. Krispy Kreme UK has previously sold doughnuts filled with Nutella, such as the Nutty Chocolatta, so the flavour combination has a precedent in their real product line.
- Are Krispy Kreme Nutella Doughnut Wedges real?
- No, this product is not available for sale. It is a Snackfish — a fictional concept product designed by the online creative page UK Snack Attack. It is not sold anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI