A New Babybel Format
This mockup’s most radical proposal isn’t the flavour. It’s the format. Babybel is synonymous with the small, round, wax-coated cheese, sold in a net bag. They are lunchbox staples. This is something else entirely.
The design shows a 200g “Zip-Peel Cheese Pillar”. It is a solid block. This changes the product’s entire use case, moving it from a portable, single-serve snack into the territory of a standard block cheese for the fridge. A cheese for slicing for sandwiches, or cubing for a salad. The packaging keeps the familiar red colour and smiling cow logo, but the cylindrical shape is a complete departure. The “Zip-Peel” detail is also new. It implies a single, large wax jacket that can be progressively peeled back, which is a practical consideration for a multi-serving block. It’s a total reinvention of a product whose form has been static for decades.
A Divisive Flavour Combination
The choice of flavour is a direct challenge to the palate. Marmite and cheese is a classic British combination, usually found on toast. Infusing the yeast extract directly into the cheese is a less common step. Emmental itself is a mild, nutty Swiss cheese, known more for its texture and characteristic holes than a powerful taste. It is a cheese that offends almost no one.
Marmite, famously, is the opposite. Its entire brand identity is built on its divisive nature – the “love it or hate it” slogan is one of the most famous in advertising. This mockup puts that intense, salty, umami flavour profile inside a gentle, family-friendly cheese. The pack design makes this partnership explicit, placing the iconic black and yellow Marmite jar logo prominently alongside the Babybel branding. It’s a collision of two very different food philosophies, encapsulated in the image’s caption: “The ultimate love-it-or-hate-it snack?”.
The Cheese Pillar Concept
While a Babybel pillar is fictional, the format itself is not entirely new to the cheese aisle. Other brands have experimented with larger, peelable cheese formats. The “cheese pillar” or “cheese log” is more common in the US market, but some UK brands offer similar products, often pre-rolled in herbs or nuts for cheeseboards.
The innovation here is applying this format to a major international brand like Babybel and combining it with the signature red wax coating. The wax serves a practical purpose on the mini cheeses, providing a portion-controlled, protective wrapper. On a 200g block, it becomes more of a branding exercise. It is a visual cue, designed to connect this new shape with the product everyone already knows. It’s a clever piece of design logic.
Frequently asked questions
- What is Marmite Infused Emmental Babybel?
- It’s a concept for a 200g pillar of Emmental cheese infused with Marmite, wrapped in Babybel’s signature red wax. The design suggests a new block format instead of the familiar mini cheese rounds.
- Is Marmite and cheese a popular combination?
- Yes, cheese and Marmite on toast is a very common snack in the UK. The strong, savoury flavour of the yeast extract complements many types of cheese, from mature cheddar to milder varieties.
- Is Marmite Babybel real?
- No, this product is not real. It is a Snackfish — a fictional concept designed by the digital creator UK Snack Attack. It is not available to buy in any shops.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI