An Unexpected Sweet Aisle Team-Up
Some brand crossovers feel inevitable. Others seem to come from a completely different dimension. This concept, uniting two of the biggest names in the UK sweet bag market, Swizzels and Haribo, is firmly in the second category. The product at the centre of this imagined partnership is the Haribo Starmix Fried Egg, a sweet so divisive it has its own distinct fanbase.
For many, the Fried Egg is the first thing picked out of a Starmix bag; for others, it’s the last one left. Its actual flavour is a long-running source of debate — peach, pineapple, and apricot are the most common theories. Giving this single, iconic sweet its own dedicated Squashies pack is a bold move. It elevates a component part of a mix into a standalone product, borrowing the format from a major competitor to do so. The idea was posted with the simple caption: ‘Haribo Fried Egg Squashies! I need these now!’
A New Strategy for the Squashies Range
The Squashies format was originally developed by Swizzels to present its own classic sweets in a new texture. The original flavour is a soft, foamy version of the raspberry and milk Drumstick lolly, and the range quickly expanded to include other company IP like Love Hearts. Since then, the brand has explored more generic sweet concepts, but it has never before been imagined crossing over with a direct rival’s flagship product.
To bring a Haribo sweet into the Squashies format would represent a major shift. While the foamy, fruity nature of the Fried Egg is a perfect technical match for the Squashies texture, the collaboration itself would be the most notable part of the launch. It proposes a partnership between two brands that normally compete for the same shelf space, suggesting a world where the most popular sweets from different manufacturers could be reinterpreted through one another’s product lines.
What the real range looks like
The real Swizzels Squashies range is extensive, featuring Original (Drumstick), Bubblegum, Ice Cream, Love Hearts, Cherry Cola, Splits Lollies, Strawberry Cream, and Sour Cherry Apple flavours. A Haribo Fried Egg edition would be the first in the lineup to be based on a specific product from another major confectionery company, rather than from Swizzels’ own back catalogue or a generic sweet type.
- Swizzels Squashies Original
- Swizzels Squashies Bubblegum
- Swizzels Squashies Ice Cream
- Swizzels Squashies Love Hearts
- Swizzels Squashies Cherry Cola
- Swizzels Squashies Splits Lollies
- Swizzels Squashies Strawberry Cream
- Swizzels Squashies Sour Cherry Apple
Frequently asked questions
- What flavour is the Haribo Fried Egg sweet?
- Haribo does not officially state the flavour of the Starmix Fried Egg. The consensus among fans is that the foamy white base is pineapple or peach, while the jelly ‘yolk’ is a different fruit, possibly apricot.
- Are Swizzels Squashies suitable for vegetarians?
- No, the standard Swizzels Squashies range contains pork gelatine, making the sweets unsuitable for vegetarians or vegans. Always check the ingredients list on the packaging for the most current information.
- Are Haribo Fried Egg Squashies a real product?
- No, this is a Snackfish. The image is a mockup created by the online page UK Snack Attack and the product is not available to buy in shops.
More like this
- Haribo Lyle’s Golden Syrup Mix: A Sweet Concept Bag
- Haribo Hubba Bubba Mix: A New Share Bag Concept
- Swizzels Just Pink Drumstick Edition Squashies
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI