A Familiar Bakery Format
This new design proposes a straightforward addition to the in-store bakery aisle. The product is M&S Bakery Nutella Hazelnut Spread Filled Bites, presented in the kind of clear, unsealed plastic bag familiar to anyone who buys croissants or cookies fresh from the supermarket.
The format is simple. It’s a shareable multipack of small, ball-shaped doughnuts. Each one appears to be dusted with sugar and generously sprinkled with chopped hazelnuts, adding texture to the soft bake. The label is clean, leveraging the strong brand recognition of both M&S and Nutella.
The Brand Crossover
The proposition here is a direct partnership between two household names. On one side, the M&S Food brand, a UK high-street fixture associated with quality. On the other, Nutella, the dominant hazelnut spread from Italian confectioner Ferrero. It is a logical pairing. The two iconic logos sit side-by-side on the packaging.
There is no ambiguity about the flavour. This isn’t a generic ‘chocolate hazelnut’ filling; the mockup explicitly uses the Nutella brand. This taps directly into a huge existing market of people who already buy the spread. The original caption that accompanied the image underlined this, focusing on the “gooey filling and all those nuts”.
Frequently asked questions
- What are M&S Nutella Bites?
- They are a fictional product concept for a multipack of small, doughnut-style bites. The mockup suggests they would be filled with Nutella hazelnut spread and sold in M&S Bakery sections.
- What’s the format of the Nutella Bites?
- The concept places the bites in a clear plastic bag, typical of in-store bakery items designed for sharing. It’s a grab-and-go format rather than a sealed, long-life product.
- Are M&S Nutella Bites real?
- No, this is not a real product. It’s a Snackfish — a fictional concept mockup created by the digital artist UK Snack Attack. It is not available to buy in M&S or any other shops.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI