A Supermarket and Biscuit Mash-up
A design for a new bakery line has been circulating online, proposing a collaboration between the M&S food hall and one of the UK’s most recognisable biscuits. The product is a four-pack of Jammie Dodgers Jam Doughnuts, presented in standard M&S bakery packaging.
The concept brings together two very familiar brands. Jammie Dodgers, made by Burton’s Biscuit Company, are shortcake sandwiches with a raspberry-flavoured jam filling, famous for the heart-shaped cutout on the top biscuit. The mockup uses the distinctive Jammie Dodgers logo, font, and splash graphics, placing them alongside the M&S logo on a simple cardboard sleeve.
The Doughnut Format
The image shows four jam-filled doughnuts, coated in fine sugar. Each one is topped with a flat, white icing heart, mimicking the design of the original biscuit. The packaging itself is a transparent plastic bag, heat-sealed and common to supermarket bakery aisles for items like doughnuts, rolls, and scones. This format is designed for grabbing as part of a weekly shop.
The online image appeared with the simple caption, “M&S Jammie Dodgers Jam Doughnuts! Yes please!”, suggesting an immediate appeal for this kind of flavour crossover. It positions the product not as a single treat from a bakery counter, but as a take-home pack for sharing.
Frequently asked questions
- What are Jammie Dodgers Jam Doughnuts?
- This is a concept for a jam doughnut inspired by the classic Jammie Dodger biscuit. The design shows a four-pack of sugar-dusted doughnuts with a white icing heart on top, co-branded with M&S.
- Who makes the real Jammie Dodgers biscuits?
- The genuine Jammie Dodgers biscuits are manufactured by Burton’s Biscuit Company in the UK.
- Are M&S Jammie Dodgers Doughnuts real?
- No, this product does not exist. The image is a Snackfish, a fictional food concept and mockup created by the online page UK Snack Attack. It is not available to buy in M&S or any other shops.
More like this
- M&S Bakery Nutella Filled Bites: The New Snack Concept
- A Blackcurrant Colin the Caterpillar Cake Appears Online
- Baileys Irish Cream Doughnuts for the M&S Bakery
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI