A Famous Drinks Crossover
Brand crossovers are a constant feature of the UK snack market, but some imagined pairings generate more discussion than others. This concept brings together Haribo, a dominant force in confectionery, with the unmistakable flavour of Vimto. It’s a logical partnership. Both brands are staples of British retail with long, independent histories.
The mockup shows a familiar Haribo sharing bag, adopting Vimto’s deep purple and red colour scheme. Both logos are given equal weight, suggesting a true collaboration rather than a simple flavour extension. The caption shared with the image was short and to the point: “Haribo Vimto Mix! The ultimate juicy treat!” While Haribo’s own range sticks resolutely to its own creations, the idea of licensing a famous soft drink flavour is a well-established route for confectionery brands looking to create a limited-edition launch.
The Sharing Bag Format
Haribo’s UK presence is built on the strength of its sharing bags. The core lineup is a set of household names: Starmix, Supermix, Goldbears, and the sour Tangfastics, which are also sold in large tubs. Alongside these are more targeted products like the spicy Balla Bites Zing, Rainbow Strips Zing, and the novelty Bone Shakers bag.
The brand also leans heavily on seasonal editions, such as its Advent Calendar and Elf Surprises, to occupy different retail spaces throughout the year. A genuine brand collaboration is rare for Haribo in the UK. The most visible example is the Ritter Sport Haribo bar, which embeds Goldbear gummies in milk chocolate. A Vimto mix would be a significant departure, moving the sharing bag format away from generic fruit medleys and into a very specific, licensed flavour profile.
The Vimto Flavour Profile
The Vimto flavour is famously hard to pin down. Created in Manchester in 1908 as Vim Tonic, its unique taste comes from a blend of grape, raspberry, and blackcurrant juices. The recipe is then finished with a proprietary mix of herbs and spices. This complexity is what separates it from simple mixed fruit or blackcurrant drinks.
The brand has a history of licensing its flavour for other products, including ice lollies and chew bars. A partnership with a manufacturer on the scale of Haribo would be another matter entirely, placing the flavour profile directly alongside some of the nation’s best-selling sweets.
What the real range looks like
Haribo’s current UK range focuses on its own core brands like Starmix, Supermix, Tangfastics, and Goldbears. While they have done a collaboration with the Ritter Sport Haribo bar, a drinks-brand crossover like the Vimto mix would be a new direction for their UK sharing bag lineup.
- Haribo Sharing Tub
- Ritter Sport Haribo
- Haribo Elf Surprises
- Haribo Advent Calendar
- Haribo Balla Bites Zing
- Haribo Starmix Sweets Tub
- Haribo Rainbow Strips Zing
- Haribo Tangfastics Sweets Tub
- Haribo Bone Shakers Sharing Bag
- Haribo Starmix Sweets Sharing Bag
Frequently asked questions
- What is the flavour of Vimto?
- Vimto’s unique flavour comes from a mix of grape, raspberry, and blackcurrant juices. It’s also blended with a secret recipe of herbs and spices, which gives it a distinctive taste compared to other fruit drinks.
- Has Haribo collaborated with other brands before?
- Yes, although it’s not common in their UK sweet range. The most prominent current example is the Ritter Sport Haribo chocolate bar, which contains mini Goldbears.
- Is the Haribo Vimto Fruit Gummy Mix a real product?
- No, it is a Snackfish — a mockup created by UK Snack Attack — and it is not sold anywhere.
More like this
- Haribo Fruit Shoot Mix: A New Share Bag Concept
- Haribo Envisions Uprated ‘Giant Starmix’ for Sharing Bags
- Haribo Tangfastics Just Crocodiles Bag Imagined
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI