A Soft Drink Crossover
This concept design reimagines the classic M&S Colin the Caterpillar cake with a full brand takeover from Appletiser. The familiar box is rendered in the drink’s distinctive green, gold, and red livery, with the cake itself described as a ‘sparkling apple flavour sponge’.
It’s a straightforward brand crossover, taking one of the most recognisable cakes in UK retail and pairing it with a soft drink that holds a similarly specific place in the market. Appletiser’s flavour profile is less about sweet shop nostalgia and more about a lighter, sharper fruit taste. The idea places Colin firmly in a more grown-up context than a lemonade or cola variant might.
The Colin the Caterpillar Range
The M&S Colin brand is far bigger than just the original log cake. The core product line has expanded over the years to include Mini Colin the Caterpillar Cakes for individual portions and Colin the Caterpillar Softies, which are small, soft-baked biscuits. But the real explosion of variants has happened in confectionery.
The character is now the face of a huge range of sweets. This includes Colin the Caterpillar Cola Gums, Cherry Gums, and Fruit Gums, alongside sour versions like Sourtastic, Sour Stomps, and Fruit Sours. While the main cake has seen occasional special editions for events like Halloween or Christmas, its core flavour has remained largely consistent. Most of M&S’s flavour experimentation happens within this vast spin-off sweet collection, which makes a new flavour for the cake itself a notable proposition.
What the real range looks like
The official M&S Colin the Caterpillar range is extensive. It includes the original cake, Mini Cakes, and Softies, but the majority of flavour variations are found in its large confectionery line, which features products like Colin the Caterpillar Cola Gums, Fruit Sours, and Cherry Gums. An Appletiser edition would represent a rare flavour update to the main sponge cake format.
- M S Colin the Caterpillar Cake
- M S Colin the Caterpillar Softies
- M S Colin the Caterpillar Speckles
- M S Colin the Caterpillar Cola Gums
- M S Mini Colin the Caterpillar Cakes
- M S Colin the Caterpillar Sourtastic
- M S Colin the Caterpillar Fruit Gums
- M S Colin the Caterpillar Party Cups
- M S Colin the Caterpillar Party Time
- M S Colin the Caterpillar Sour Stomps
Frequently asked questions
- What flavour is the Appletiser Colin the Caterpillar cake?
- The mockup describes the flavour as a ‘sparkling apple flavour sponge cake’, directly inspired by the Appletiser soft drink. This is a conceptual design, not a real M&S product.
- Has M&S made different flavours of the main Colin cake before?
- Yes, but rarely. M&S has released limited-edition versions of the main cake, including a chocolate orange variant. Most of the brand’s flavour innovation is reserved for the extensive Colin confectionery range.
- Is the Appletiser Colin the Caterpillar cake real?
- No, this product is not real. It is a Snackfish — a fictional product mockup created by the online design page UK Snack Attack. It is not sold in M&S or anywhere else.
More like this
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- A Look at the Yorkshire Tea Biscuit Colin the Caterpillar
- M&S Bakery Snickers Peanut Butter Doughnuts Concept
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI