A Brand Crossover Concept
A new design concept circulating online proposes a significant flavour partnership for one of the UK’s most established cake brands. The mockup shows a Colin the Caterpillar cake infused with the flavour of Ribena Blackcurrant, merging the M&S icon with the classic fruit drink.
The packaging in the image blends the familiar M&S Colin branding with Ribena’s distinctive purple colour scheme and logo. The caterpillar cake itself is depicted with a purple-hued sponge roll and chocolate coating, suggesting a full commitment to the blackcurrant theme. This kind of direct flavour crossover with another major brand would represent a new direction for the core Colin cake, which has remained largely unchanged for years.
The Colin the Caterpillar Range
While the main chocolate log cake is a constant, the Colin the Caterpillar brand has expanded far beyond its original format. M&S has developed the character into a sprawling franchise covering a wide variety of confectionery. This extended family gives some context for how a new flavour idea might be received.
The current range is dominated by sweets. Shoppers can find M&S Colin the Caterpillar Fruit Gums, Cola Gums, Cherry Gums, and a range of sours including Sourtastic, Sour Stomps, and Fruit Sours. Beyond gums, there are also Colin the Caterpillar Softies and Speckles. The cake format itself has been varied with Mini Colin the Caterpillar Cakes, but radical flavour changes to the primary product are rare. The brand has become a platform for innovation, though most of that activity has been concentrated in the sweets aisle rather than the bakery.
Drink Flavours in Food
Pairing food products with established drink brands is a well-known marketing strategy, often used for limited editions. The logic is simple: it combines two loyal customer bases and creates a novel item that generates discussion. The choice of Ribena is particularly interesting. It’s a legacy brand with a flavour profile familiar to almost everyone in the UK.
A blackcurrant cake is not a radical idea, but a specifically Ribena-branded one is. It attaches the specific taste and recognition of the drink to the familiar shape and texture of the Colin cake. The mockup, captioned “Ribena Blackcurrant Colin the Caterpillar cake! Would you try it?”, presents this as a straightforward proposition. It doesn’t need to explain the flavour. Everyone already knows it.
What the real range looks like
The real M&S Colin the Caterpillar range is extensive, mostly comprising sweets like Fruit Gums, Cola Gums, and Sour Stomps, alongside Softies and Mini Cakes. A Ribena Blackcurrant edition of the main cake would be a major flavour innovation, sitting apart from the many confectionery spin-offs that currently define the brand’s expansion.
- M S Colin the Caterpillar Cake
- M S Colin the Caterpillar Softies
- M S Colin the Caterpillar Speckles
- M S Colin the Caterpillar Cola Gums
- M S Mini Colin the Caterpillar Cakes
- M S Colin the Caterpillar Sourtastic
- M S Colin the Caterpillar Fruit Gums
- M S Colin the Caterpillar Party Cups
- M S Colin the Caterpillar Party Time
- M S Colin the Caterpillar Sour Stomps
Frequently asked questions
- What flavour is the Ribena Colin the Caterpillar?
- The concept is for a blackcurrant-flavoured cake, based on the classic Ribena fruit drink. The mockup shows a purple sponge and chocolate coating to match the flavour profile.
- Has M&S made other drink-flavoured Colin cakes?
- The official M&S range includes Colin the Caterpillar Cola Gums, which borrows a drink flavour for a sweet. However, a fruit squash crossover for the main cake itself would be a new development for the brand.
- Is the Ribena Colin the Caterpillar cake real?
- No, the Ribena Colin the Caterpillar is not a real product. It is a Snackfish — a piece of digital art and a mockup created by the online page UK Snack Attack. It is not sold in M&S or anywhere else.
More like this
- The M&S Ferrero Rocher Hazelnut Praline Doughnut Mockup
- M&S Appletiser Colin the Caterpillar Cake Mockup
- M&S Twix Caramel Biscuit Doughnuts: A Closer Look
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI