A Confectionery Collaboration
This image proposes a powerful partnership. A classic purple share pouch of Cadbury Dairy Milk Buttons, but with the distinctive logo of Nutella promising a hazelnut-chocolate filling. It’s an idea that combines two of Europe’s biggest confectionery brands: Cadbury, owned by US firm Mondelēz, and Nutella, the flagship product of Italy’s Ferrero.
A genuine collaboration on this scale would be a major industry event, uniting two fierce competitors. The visual is compelling precisely because it feels both plausible and impossible at the same time. The packaging is professional, the concept is simple, and it merges two flavours that are already firm favourites in the UK. It is, however, a very convincing mockup.
The Real Cadbury Range
While a Cadbury-Nutella team-up is pure fantasy, the idea of the Cadbury brand appearing on diverse products is not. The brand extends far beyond the confectionery aisle, with Mondelēz licensing the name for a huge range of goods, mostly found in the bakery and freezer sections of supermarkets. The sheer variety is surprising.
The current UK lineup includes cakes like the Cadbury Fudge Cake Bars and the Cadbury Honey Comb Roll, chilled desserts like the two-pack Cadbury Pots of Joy, and ice creams such as the Cadbury Boost and Cadbury Flake variants. It’s a sprawling portfolio that also takes in Cadbury Snack Shortcake and mini brownies. The Buttons brand itself has been extended this way, with the Cadbury Buttons Cone appearing in freezer aisles. This strategy shows a company very willing to experiment with formats.
The Buttons Format
Buttons are one of Cadbury’s most straightforward products. They are simply small, flat discs of Dairy Milk chocolate, designed to melt in the mouth. The format dates back to 1960 and its simplicity is key to its endurance; for many people, they are one of the first chocolates they ever eat.
The share pouch shown in the mockup is now standard, sitting on shelves alongside smaller individual bags and tubes. While new variations like dark milk or a popular orange chocolate version have appeared over the years, the core product remains largely unchanged. A hazelnut-flavoured Button isn’t a huge leap conceptually, but adding an external brand like Nutella changes the dynamic completely. It moves the idea from a simple flavour extension to a major co-branding exercise.
What the real range looks like
The current Cadbury range extends well beyond chocolate bars into licensed products like cakes and desserts. A Nutella-flavoured Button would sit alongside real-world products like Cadbury Pots of Joy, Cadbury Flake Ice Cream, and Cadbury Fudge Cake Bars, although it represents a direct collaboration with another confectionery giant.
- Cadbury Milk Tray
- Cadbury Fudge Minis
- Cadbury Buttons Cone
- Cadbury S Mini Brownie
- Cadbury Pots of Joy 2pk
- Cadbury Boost Ice Cream
- Cadbury Flake Ice Cream
- Cadbury Fudge Cake Bars
- Cadbury Honey Comb Roll
- Cadbury Snack Shortcake
Frequently asked questions
- Are Cadbury and Nutella owned by the same company?
- No, they are direct competitors. Cadbury is owned by the US-based company Mondelēz International. Nutella is a flagship brand of the Italian company Ferrero.
- Have Cadbury Buttons been released in other flavours?
- Yes, over the years Cadbury has released several variations. These have included white chocolate, dark milk, and an orange chocolate version, but co-branded flavours with outside companies are not part of their standard strategy.
- Are Nutella Hazelnut Dairy Milk Buttons real?
- No, this product is not real. It is a Snackfish — a fictional concept product created by UK Snack Attack. It is not for sale in any shops.
More like this
- A Cadbury Flake Dipped in Pistachio Cream
- A Look at the Yorkshire Tea Biscuit Brew Crunchie Bar
- Maltesers Rich Chocolate Fudge Cake Pouch Mockup
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI