Real Flavour Innovation
This is a straightforward idea. A very straightforward idea. The mockup proposes a new version of the M&S Colin the Caterpillar cake, swapping out the classic chocolate for another national favourite: lemon drizzle. The concept arrives under the banner of ‘Real Flavour Innovation Editions’, suggesting a whole new line of flavoured Colins could follow.
The box design leaves little room for doubt. It swaps the familiar green for a bright, acidic yellow, with a green leaf motif and illustrations of sliced lemons. The core product remains the familiar caterpillar-shaped sponge roll, but the flavour profile would represent a significant departure from the original. It’s a collision of two undisputed titans of the British cake tin.
The Colin Multiverse
While a lemon version of the main cake is new, the Colin brand itself is vast. It has expanded far beyond the single chocolate log that appears at every office birthday party. The current range includes M&S Mini Colin the Caterpillar Cakes for individual portions, plus a huge confectionery line-up.
That sweet range includes Colin the Caterpillar Softies, Speckles, Cola Gums, Fruit Gums, and Cherry Gums. Then there’s the sour contingent: Colin the Caterpillar Sourtastic, Sour Stomps, and Fruit Sours. There are even Colin-branded party supplies like Party Cups and Party Time boxes. But all these expansions have been spin-offs. They are sweets, smaller formats, or partyware. The full-size, centrepiece cake has always been chocolate. This concept is the first to suggest a fundamental flavour change for the main event.
What the real range looks like
A Lemon Drizzle variant would be the first major flavour diversification for the main cake. It would join a wider Colin universe that already includes M&S Mini Colin the Caterpillar Cakes, Colin the Caterpillar Softies, and a large range of gums like Cola Gums, Cherry Gums, Sourtastic, and Fruit Sours.
- M S Colin the Caterpillar Cake
- M S Colin the Caterpillar Softies
- M S Colin the Caterpillar Speckles
- M S Colin the Caterpillar Cola Gums
- M S Mini Colin the Caterpillar Cakes
- M S Colin the Caterpillar Sourtastic
- M S Colin the Caterpillar Fruit Gums
- M S Colin the Caterpillar Party Cups
- M S Colin the Caterpillar Party Time
- M S Colin the Caterpillar Sour Stomps
Frequently asked questions
- What is the Lemon Drizzle Colin the Caterpillar?
- It is a design concept for a new flavour of the classic M&S Colin the Caterpillar cake. The mockup imagines the sponge roll with a lemon drizzle flavour, presented in a special edition yellow box.
- What are ‘Real Flavour Innovation Editions’?
- The packaging in the mockup uses the banner ‘Real Flavour Innovation Editions’. This is a fictional sub-brand created for the concept, suggesting a potential series of new cake flavours.
- Is Lemon Drizzle Colin the Caterpillar a real M&S product?
- No, this product is not real. It is a Snackfish — a mockup created by UK Snack Attack — and it is not sold anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI