An Unlikely Combination
In UK confectionery, few crossovers are as improbable as one between Maltesers and Cadbury Crunchie. The two brands are pillars of different, competing empires: Maltesers belongs to Mars Wrigley, while Crunchie is a core part of the Mondelēz International portfolio. A genuine collaboration would require a level of corporate diplomacy rarely seen on the supermarket shelf.
The concept is straightforward. A standard Maltesers sharing pouch, but with the addition of golden honeycomb pieces from a Crunchie bar. The mockup’s caption keeps it simple: “Maltesers and Cadbury Crunchie together! Would this be your new favourite?” It proposes a mix of two distinct honeycomb textures: the light, airy, malted honeycomb centre of a Malteser and the shatter-crisp, golden honeycomb of a Crunchie, all presumably tumbled together in one bag.
The Modern Maltesers Range
The Maltesers brand has long since expanded beyond its original cinema-box format. Today the range includes a wide variety of formats, most of which reinterpret the core milk chocolate and malt flavour. You can find Maltesers Truffles, both in gift boxes and advent calendars, as well as Maltesers Chocolate Clusters and Maltesers Cake Bars.
The brand also exists in liquid form, with a Maltesers Chocolate Milkshake Drink and an Instant Hot Chocolate Jar. The only significant flavour deviation in the current lineup is the Maltesers White Box. A Crunchie edition would represent a genuine co-branding exercise, something the brand has largely avoided in favour of format shifts and seasonal items like the Maltesers Reindeer range for Christmas.
Format and Flavour
This concept puts the crossover into a 102g sharing pouch, a familiar format for confectionery. It sits squarely alongside the existing Maltesers Milk Chocolate Honeycomb Bites Bag. The visual suggests the product isn’t a new, hybrid sweet, but simply a physical mix of two existing ones.
This raises a practical question. Are they simply Maltesers balls mixed with smashed-up Crunchie, or are the Crunchie pieces coated in Maltesers’ specific chocolate? The packaging gives little away, showing both elements sitting side-by-side. It’s a compelling idea because both products are built on honeycomb, yet they deliver completely different textures and tastes. One is malty and dissolves, the other is pure spun sugar and shatters.
What the real range looks like
The genuine Maltesers range focuses heavily on format variations like Maltesers Truffles, Cake Bars, Clusters, and drinks. A brand crossover like this Crunchie concept would be a major departure, sitting apart from existing products like the Maltesers White Box or the seasonal Reindeer treats.
- Maltesers White Box
- Maltesers Chocolate Clusters
- Maltesers Reindeer Multipack
- Maltesers Cake Bars Multipack
- Maltesers Chocolate Milkshake Drink
- Maltesers Instant Hot Chocolate Jar
- Maltesers Truffles Assorted Advent Calendar
- Maltesers Reindeer Chocolate Christmas Treat
- Maltesers Reindeer Chocolate Christmas Advent Calendar
- Maltesers Reindeer Chocolate Christmas Mini Treats Bag
Frequently asked questions
- Are Maltesers and Crunchie made by the same company?
- No, they are made by historic rivals. Maltesers are a Mars Wrigley product, while Cadbury Crunchie is owned by Mondelēz International. This is why a real collaboration would be so unusual.
- What’s the difference between Maltesers and Crunchie honeycomb?
- The core of a Malteser is a light, malted honeycomb that’s designed to be airy and dissolve easily. A Cadbury Crunchie bar is made of a denser, crispier golden honeycomb with a more straightforward sugar and bicarbonate of soda recipe.
- Are Maltesers Crunchie Bites on sale in the UK?
- No, this product does not exist. This image is a Snackfish, a fictional food concept designed by the online creative page UK Snack Attack. It is not a real product and is not available in any shops.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI