A Supermarket and Confectionery Crossover
Brand collaborations are now a standard feature of the UK snack market, but few concepts combine two products with such distinct identities. This mockup brings together an M&S institution, Colin the Caterpillar, with a specific Mars Wrigley confectionery line, the Milky Way Crispy Roll. It’s a classic thought experiment: what happens when a supermarket mascot meets a corner-shop chocolate bar?
Colin the Caterpillar is, of course, the bedrock of the M&S celebration cake range, spawning a vast ecosystem of related products from sweets to ceramics. The Milky Way Crispy Roll, meanwhile, holds a unique position in the Mars portfolio. Discontinued and then revived due to public demand, it’s a lighter offering than a standard Mars bar, defined by its crisp wafer and malted milk-cream filling.
The Ice Cream Format
The proposed format is a frozen dessert tub, a logical extension given M&S already produces a standard Colin the Caterpillar ice cream. The pack here describes the flavour as ‘Marshmallow Rocky Road’. This is a sensible framework for the collaboration. The existing Colin ice cream contains chocolate sponge pieces and white chocolate faces, creating a varied texture.
A rocky road base provides a rationale for adding new elements. The components of a Milky Way Crispy Roll—light wafer, whipped nougat, milk chocolate—would add a different kind of crunch compared to the soft sponge and hard chocolate of the original. The packaging artwork shows pieces of the chopped-up bar mixed into the ice cream, alongside the familiar Colin faces. The caption that accompanied the image was direct: “Colin the Caterpillar MilkyWay Crispy Rolls Ice Cream! Yes please!”
Frequently asked questions
- What is Milky Way Crispy Rolls Colin Ice Cream?
- It’s a digital concept for a frozen dessert. The idea combines the existing M&S Colin the Caterpillar ice cream with pieces of the Mars Wrigley chocolate bar, Milky Way Crispy Rolls, in a marshmallow rocky road base.
- Which brands are involved in the concept?
- The mockup merges two major UK brands. The first is Marks & Spencer, owner of the Colin the Caterpillar character and food range, and the second is Mars Wrigley, which manufactures Milky Way.
- Is Milky Way Crispy Rolls Colin the Caterpillar Ice Cream a real product?
- No, this product is not real. It is a Snackfish — a fictional product mockup created by the online design page UK Snack Attack. It is not sold in M&S or any other shops.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI