The Squashies Format
Swizzels launched Squashies in 2012, transforming some of its most established hard sweets into a softer, foam-gum format. The original bag, still the core of the range, contains marshmallow-like versions of the milk-and-raspberry Drumstick lolly and the fizzy lemon Refresher chew.
Since then, the line has expanded to adapt other Swizzels properties, most notably with Love Hearts Squashies. It has also developed standalone flavours that aren’t direct copies of existing sweets, creating a distinct brand identity. The range is now a fixture of supermarket confectionery aisles, almost always sold in share bags.
A Familiar Combination
Cola and cherry is a classic pairing, and one Swizzels already uses. A Cherry Cola Squashies variant is a permanent part of the current lineup. This new concept, however, changes the execution. Instead of one single sweet combining the two tastes, the mockup proposes a mix of separate cola bottle and cherry-flavoured gums within the same bag.
This approach has a precedent. The Sour Cherry Apple bag works on the same principle, offering two distinct fruit flavours side-by-side rather than blending them into one. The mockup bag shows two different shapes for the sweets: a classic bottle for the cola and a dimpled circle for the cherry. It also adds a ‘fizzy’ element, suggesting a sour sugar coating that isn’t a feature of the standard Cherry Cola version.
Real Mix Innovation Editions
The pack design places this flavour within a sub-range called ‘Real Mix Innovation Editions’. While this branding doesn’t appear on current bags, it accurately describes the direction Swizzels has taken with some of its more recent launches. The range has evolved from simple adaptations into more complex product developments.
Products like the Splits Lollies Squashies, which imitates a pineapple and vanilla ice lolly, show a willingness to base flavours on concepts beyond the Swizzels back catalogue. A dedicated ‘Real Mix’ line would be a logical way to formalise this. It would create a clear space for dual-flavour bags like Sour Cherry Apple and this conceptual Cola & Cherry Mix, separating them from the single-flavour packs like Bubblegum or Strawberry Cream.
What the real range looks like
The genuine Swizzels Squashies range currently includes Original, Bubblegum, Ice Cream, Love Hearts, Cherry Cola, Splits Lollies, Strawberry Cream, and Sour Cherry Apple. This Fizzy Cola & Cherry Mix concept would be the second dual-flavour bag in the lineup, sitting alongside the Sour Cherry Apple variant.
- Swizzels Squashies Original
- Swizzels Squashies Bubblegum
- Swizzels Squashies Ice Cream
- Swizzels Squashies Love Hearts
- Swizzels Squashies Cherry Cola
- Swizzels Squashies Splits Lollies
- Swizzels Squashies Strawberry Cream
- Swizzels Squashies Sour Cherry Apple
Frequently asked questions
- What are Swizzels Squashies?
- Squashies are soft, foam-like sweets based on classic Swizzels products like Drumstick lollies and Refreshers. The range has since expanded to include other flavours not based on existing sweets.
- Is there already a cola flavour of Squashies?
- Yes, Swizzels produces a Cherry Cola Squashies flavour. This concept is different because it proposes two separate sweets, one fizzy cola and one cherry, mixed in the same bag.
- Are Fizzy Cola & Cherry Mix Squashies a real product?
- No, this product does not exist. The image is a Snackfish — a fictional food concept designed by the online creative page UK Snack Attack. It is not available to buy from Swizzels or any other retailer.
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- Swizzels Squashies Fizzy Refreshers Mix Imagined
- Haribo Ribena Gummy Mix: A Blackcurrant Share Bag Idea
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI