A Classic Northern Crossover
A new mockup places two household names side-by-side: Haribo and Vimto. The image proposes a ‘Vimto Fruit Mix’ in Haribo’s classic share bag format, borrowing the distinctive purple and red branding of the soft drink. It’s a compelling idea, pairing Germany’s biggest sweet manufacturer with a flavour that is quintessentially British. Specifically, Northern.
Vimto was created in Blackburn in 1908 and its unique profile of grape, raspberry, and blackcurrant has a fiercely loyal following. While Haribo is no stranger to brand collaborations—its partnership with Ritter Sport produced a chocolate bar with gummy bear pieces—a crossover with a major UK soft drink would be new territory. Both brands have a strong presence in the sweets aisle, but they have never shared a bag before. This concept imagines what that might look like.
The Haribo Sharing Bag Lineup
The share bag is Haribo’s home turf. The format is dominated by a handful of untouchable legacy products that have defined the category for decades. Any new flavour would have to find space alongside the might of Starmix, Supermix, Goldbears, and the sour-dusted Tangfastics. These bags are not just products; they are fixtures of supermarket checkouts and newsagent shelves across the country.
In recent years, the range has expanded with offerings like Bone Shakers and the extra-sour Zing versions of Balla Bites and Rainbow Strips. The portfolio also includes seasonal items like the Haribo Advent Calendar and larger formats such as the Starmix and Tangfastics Sweets Tubs. A Vimto mix would presumably be another fruit-based medley, but the central question is what shapes it would contain. Without the iconic hearts, rings, and cola bottles of Starmix, a new bag needs a strong identity of its own. The mockup leaves that detail to the imagination.
What the real range looks like
Haribo’s current UK range is built around its sharing bags, including the core Starmix, Supermix, Goldbears, and Tangfastics lines. A fictional Vimto Fruit Mix would sit in this category, competing directly with the brand’s own established best-sellers.
- Haribo Sharing Tub
- Ritter Sport Haribo
- Haribo Elf Surprises
- Haribo Advent Calendar
- Haribo Balla Bites Zing
- Haribo Starmix Sweets Tub
- Haribo Rainbow Strips Zing
- Haribo Tangfastics Sweets Tub
- Haribo Bone Shakers Sharing Bag
- Haribo Starmix Sweets Sharing Bag
Frequently asked questions
- What flavour is Vimto?
- Vimto is a mixed fruit flavour made from a secret recipe. Its primary tastes are grape, raspberry, and blackcurrant, blended with a specific mix of herbs and spices.
- Has Haribo collaborated with other brands before?
- Yes, though it’s relatively rare. One of the most prominent examples was the Ritter Sport Haribo bar, a milk chocolate bar that contained pieces of Haribo Goldbears.
- Is the Haribo Vimto Fruit Mix real?
- No, this is a Snackfish. The Haribo Vimto Fruit Mix is a mockup created by the online design page UK Snack Attack. It is a fictional concept and is not available to buy anywhere.
More like this
- Haribo Skittles Fruits: The Ultimate Share Bag Crossover?
- Haribo Fruit Shoot Apple & Blackcurrant Share Bag Mockup
- Haribo Tango Apple & Orange: A Fizzy Crossover?
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI