A Rum-Flavoured Honeycomb
A design circulating on social media proposes a crossover between Cadbury’s Crunchie and the coconut rum brand, Malibu. The mockup adapts the familiar gold wrapper and honeycomb imagery, adding Malibu’s palm tree logo and tropical branding. The caption shared with the image read: “A Malibu Coconut Rum Crunchie! Now that’s a tropical treat!”.
Alcohol-flavoured chocolate has been a fixture of the confectionery aisle for years, usually involving a cream or truffle filling. Applying a rum flavour to a solid bar of cinder toffee, however, is a different proposition entirely. It’s a novel idea.
The Real Crunchie Range
The core Cadbury Crunchie bar, with its golden honeycomb centre, has remained famously unchanged. Cadbury’s strategy for the brand has not been to launch a succession of new flavours for the bar itself. Instead, the portfolio has expanded primarily through different formats, with a significant presence in the freezer aisle.
The Crunchie name now appears on a whole family of ice creams. There is the handheld Cadbury Crunchie Ice Cream Cone, the scoopable Cadbury Crunchie Blast Ice Cream tub, and the Cadbury Crunchie Mini Ice Cream Sticks for a smaller portion. The brand also exists as Cadbury Crunchie Rocks, a share-bag format of chocolate and honeycomb clusters. Finally, there is a hybrid Cadbury Dairy Milk Crunchie Chocolate Bar, which features honeycomb pieces embedded within a standard Dairy Milk slab. The classic, standalone bar is most commonly found in a Cadbury Crunchie Chocolate Bar Multipack. This Malibu concept would be the first major flavour pivot for the original product.
What the real range looks like
The current Crunchie range focuses on format, not flavour. The brand extends into ice creams like the Crunchie Blast tub and Mini Sticks, and bagged Crunchie Rocks. A Malibu Coconut Rum version would be the first time a new flavour, especially an alcohol-inspired one, has been suggested for the original honeycomb bar.
- Cadbury Crunchie Ice Cream Cone
- Cadbury Crunchie Blast Ice Cream
- Cadbury Crunchie Rocks Chocolate Bag
- Cadbury Crunchie Mini Ice Cream Sticks
- Cadbury Crunchie Chocolate Bar Multipack
- Cadbury Dairy Milk Crunchie Chocolate Bar
Frequently asked questions
- What flavour is the Malibu Crunchie concept?
- The mockup is for a Cadbury Crunchie bar flavoured with Malibu Coconut Rum. The packaging suggests a combination of the classic honeycomb cinder toffee and a distinct coconut flavour.
- Are there other official Crunchie flavours?
- No, Cadbury has not released other permanent flavours of the core Crunchie bar in the UK. The brand has been expanded into different formats like ice creams and a version embedded in a Dairy Milk bar, but the original honeycomb recipe remains singular.
- Is the Malibu Coconut Rum Crunchie a real product?
- No, this product is not real. It is a Snackfish — a mockup created by the online artist UK Snack Attack. The Malibu Crunchie bar does not exist and is not for sale anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI