The Biscoff Invasion Continues
The onward march of Lotus Biscoff seems unstoppable. What began as a humble biscuit served with coffee has become a global flavour phenomenon. It’s a spread, an ice cream, a cheesecake base, and a ubiquitous topping. So a crossover with another food icon was probably inevitable. This concept places the distinctive caramelised biscuit taste into the heart of an M&S institution: Colin the Caterpillar.
The mockup box shows a Colin given a full Biscoff makeover, rebranded as a “Caramelised Biscuit Speculoos” edition. The familiar green packaging is swapped for Biscoff’s signature red and brown. The proposition is simple. It takes two things people already like and puts them together. The caption that accompanied the image was direct: “Caramelised Biscuit Speculoos Colin the Caterpillar! Who wants a slice?”. It’s a combination that makes immediate commercial sense.
Colin Is More Than a Cake
For years, Colin was just a cake. A very popular cake, but still just one product. That has changed. M&S has expanded the brand into a sprawling range that goes far beyond the original chocolate log. The chilled aisle is just the beginning. The Colin universe now extends across multiple categories, with a heavy focus on confectionery. This is a big range.
The sweet bag lineup alone is extensive and shows a willingness to experiment. You can get Colin the Caterpillar Cola Gums, Fruit Gums, and Cherry Gums. For those who prefer a sharper taste, there’s the Sourtastic mix, Sour Stomps, and Fruit Sours. Away from gummi sweets, the brand includes Colin the Caterpillar Softies—foam and jelly shapes—and bags of chocolate Speckles. The original cake is still the anchor, of course, alongside perennial bestsellers like the Mini Colin the Caterpillar Cakes. M&S even sells Colin-branded tableware like Party Cups. A Biscoff flavour would be a major new direction, moving the cake itself beyond cosmetic changes and into a full flavour crossover.
Deconstructing the Concept
While M&S has released numerous seasonal variants of Colin—dressing him up for Christmas, Easter, and Halloween—a fundamental flavour change like this would be new territory for the main cake. The real genius of the Colin design is its simplicity: a chocolate sponge with chocolate buttercream, covered in a milk chocolate shell.
A Biscoff version would have to integrate the flavour into that structure. The most logical route would be to replace the standard chocolate buttercream with a Biscoff-infused version, a common technique in modern baking. You could also see crushed Biscoff biscuits being used instead of the usual chocolate drops on his back. The mockup doesn’t specify the details. It just presents the compelling top-line idea, leaving the precise engineering to the imagination. It’s a powerful what-if.
What the real range looks like
The official M&S Colin the Caterpillar range is extensive, covering sweets like Cola Gums, Sourtastic, Sour Stomps, and Cherry Gums, as well as Mini Cakes and Softies. A Biscoff flavour would be the first major flavour crossover for the core cake product, which usually only receives seasonal cosmetic updates.
- M S Colin the Caterpillar Cake
- M S Colin the Caterpillar Softies
- M S Colin the Caterpillar Speckles
- M S Colin the Caterpillar Cola Gums
- M S Mini Colin the Caterpillar Cakes
- M S Colin the Caterpillar Sourtastic
- M S Colin the Caterpillar Fruit Gums
- M S Colin the Caterpillar Party Cups
- M S Colin the Caterpillar Party Time
- M S Colin the Caterpillar Sour Stomps
Frequently asked questions
- What flavour is the Biscoff Colin the Caterpillar?
- The mockup proposes a ‘Caramelised Biscuit Speculoos’ flavour, inspired by the popular Lotus Biscoff range. This would likely involve Biscoff-flavoured buttercream and decorations within the classic chocolate sponge roll format.
- Has M&S made other special edition Colin cakes?
- Yes, M&S frequently releases special editions of Colin for occasions like Halloween, Christmas, and Mother’s Day, often with different outfits or accessories. A flavour crossover like this, however, would be a new direction for the main cake line.
- Is the Biscoff Colin the Caterpillar cake real?
- No, this is a Snackfish. The Biscoff Colin the Caterpillar is a mockup created by the online graphic artist UK Snack Attack and is not a real M&S product sold in any store.
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- M&S Lemon Meringue Pie Doughnuts: A Dessert Crossover
- A Look at the M&S Ambrosia Custard Doughnuts Concept
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI