A Filled Button Pouch
This is a straightforward proposition. It’s a standard Cadbury purple share pouch, but for a product that doesn’t exist: Dairy Milk Salted Caramel Buttons. The design shows one of the buttons bisected, revealing a liquid caramel centre. It looks exactly as you’d expect. The idea is so natural, in fact, that it’s surprising it isn’t already on the shelf.
Salted caramel is hardly a niche flavour. For the past decade, it has become a default option for any brand looking to add a new variant, sitting alongside mainstays like orange or mint. Cadbury themselves have used it in numerous formats. Applying it to Buttons, one of their most foundational products, seems like a logical and overdue step.
The Extended Cadbury Universe
While a new flavour for a core chocolate product seems simple, it runs counter to much of Cadbury’s recent output. A walk through any large supermarket shows the brand name being used far beyond the confectionery aisle. The action is happening elsewhere.
Cadbury now has a significant presence in bakery, desserts and ice cream. This is a universe of licensed products that includes everything from Cadbury Fudge Cake Bars and a Honey Comb Roll to chilled Pots of Joy. In the freezer section, you can find Cadbury Boost and Flake branded ice creams, as well as a Buttons Ice Cream Cone. These extensions are where much of the company’s innovation seems to be directed. A simple bag of new Buttons feels almost nostalgic by comparison.
Precedent and Potential
The concept of a filled, button-shaped Cadbury chocolate is not entirely new. The now-discontinued Caramel Nibbles occupied a similar space, offering small bites of Dairy Milk with a caramel filling. This mockup essentially revives that format but updates the flavour profile to the more contemporary salted caramel.
It’s a simple change. It combines a proven format with a hugely popular flavour. This isn’t a wild experiment; it’s a safe bet that leverages the strength of the core brand. It is a return to basics.
What the real range looks like
This mockup sits outside Cadbury’s recent focus on licensed products like Cadbury Flake Ice Cream, Pots of Joy desserts, and Fudge Cake Bars, representing a return to core confectionery innovation.
- Cadbury Milk Tray
- Cadbury Fudge Minis
- Cadbury Buttons Cone
- Cadbury S Mini Brownie
- Cadbury Pots of Joy 2pk
- Cadbury Boost Ice Cream
- Cadbury Flake Ice Cream
- Cadbury Fudge Cake Bars
- Cadbury Honey Comb Roll
- Cadbury Snack Shortcake
Frequently asked questions
- Has Cadbury ever made filled Buttons before?
- Yes, in a way. The discontinued Cadbury Caramel Nibbles were very similar, offering small, button-shaped Dairy Milk chocolates with a standard caramel filling. This concept updates that idea with a salted caramel flavour.
- What other Cadbury products are in the cake and dessert aisles?
- Cadbury has an extensive range of branded products outside of chocolate bars. These include chilled desserts like Pots of Joy, and a large bakery selection featuring Cadbury Fudge Cake Bars, Snack Shortcake, and a Honey Comb Roll.
- Are Cadbury Salted Caramel Buttons real?
- No. This is a Snackfish — a piece of conceptual packaging design. The mockup was created by the online artist UK Snack Attack and is not a real product sold by Cadbury.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI