A Cake in a Sandwich Box
The meal deal aisle is a battlefield. Every brand wants a piece of the lunchtime trade. Now, a new concept throws a particularly sweet grenade into the mix: a Mr Kipling Cherry Bakewell sandwich.
The design uses the full suite of Mr Kipling’s visual cues. It is instantly recognisable. The packaging is a standard triangular sandwich carton, but rendered in the brand’s familiar cream and red. The ‘Exceedingly Good Cakes’ slogan is present and correct, right below the iconic logo. A prominent, professionally shot image of a perfect Cherry Bakewell tart sits front and centre. It looks every bit like an official product launch, right down to the last detail.
Deconstructing the Filling
This is not a savoury sandwich with a hint of something sweet. It is a full-scale transposition of a cake into a new format. That raises immediate questions about its construction. A classic Cherry Bakewell consists of a shortcrust pastry base, a layer of jam, almond-flavoured frangipane, and a topping of fondant icing with a glacé cherry.
Translating that architecture to sit between two slices of soft bread is a serious engineering challenge. The filling would need to replicate those distinct layers without becoming a homogenous paste. The frangipane element is straightforward enough, but containing a layer of jam and a form of icing within bread presents a structural puzzle. It’s an ambitious idea. It is certainly a departure from a standard BLT.
Frequently asked questions
- What exactly is a Cherry Bakewell?
- A Cherry Bakewell, also known as a Bakewell tart, is a classic British confection. It’s an individual-sized tart consisting of a shortcrust pastry shell filled with layers of jam and frangipane, and topped with fondant icing and a single glacé cherry.
- Would this be a sweet or savoury sandwich?
- Based on the flavour profile of a Cherry Bakewell tart, this would be an entirely sweet sandwich. Its components are sugar, jam, almonds and icing, placing it firmly in the category of a dessert item rather than a savoury lunch option.
- Is the Mr Kipling Cherry Bakewell sandwich real?
- No, this is a Snackfish — a mockup created by the design page UK Snack Attack. The Mr Kipling sandwich is a fictional concept and is not manufactured or sold in any shops.
More like this
- Market Street’s Magic Stars Pizza Concept Surfaces Online
- Guinness Roast Beef & Horseradish Sandwich Concept
- Market Street Full English Breakfast Pizza Concept
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI