A Major Format Change
For most people, Babybel means one thing: a small, disc-shaped cheese in a distinctive red wax shell. This new concept throws that identity out completely. The mockup shows a 200g ‘Cheese Pillar’, a format that shifts the product from a lunchbox snack to a component for a larger meal. At this size, it becomes a block for slicing onto crackers or into sandwiches.
The packaging describes a ‘Zip-Peel’ opening mechanism. This is a notable departure from the single cellophane pull-tab used to open the classic wax discs. The name implies a vertical tear-strip, perhaps designed for a product intended to be used over multiple sittings rather than consumed in one go. It’s a complete rethink of how the cheese is stored, opened, and served.
A Festive Cheeseboard Flavour
The flavour choice is just as significant as the format. Wensleydale & Cranberry is a classic, particularly around Christmas, and it places the brand squarely in the adult-oriented festive food market. It’s a flavour profile with a specific texture and character—crumbly, sharp cheese studded with sweet, chewy fruit—that is worlds away from the smooth, mild, Edam-style cheese that defines the core Babybel range.
The decision to place this flavour within the ‘Light’ range adds another layer of complexity. Wensleydale is not traditionally a low-fat cheese, and dried cranberries contribute sugar. Achieving this specific flavour profile while meeting the criteria for a ‘Light’ product would require some considerable reformulation. It’s a combination that moves the brand from the kids’ snack aisle to the speciality cheese section.
Repositioning the Brand
Taken together, the format and flavour signal a clear attempt to reposition the brand. Babybel has built its reputation on convenience, portion control, and child-friendly snacking. A 200g Wensleydale & Cranberry pillar is a pivot towards the adult grocery shop. It’s an item for a planned cheeseboard, not an impulse grab for a packed lunch. The creator’s caption—”My cheeseboard just got a whole lot more exciting”—reinforces this aim, framing the product as part of a social, adult occasion.
Frequently asked questions
- What is a Babybel Cheese Pillar?
- The mockup shows a 200g pillar of cheese, a significant departure from the traditional small, round Babybel snack. It’s designed more like a small block of cheese for slicing, rather than a single-serving item.
- Is Wensleydale & Cranberry a typical Babybel flavour?
- No, it represents a very different direction. Babybel is known for its mild, cheddar-style cheese. Wensleydale & Cranberry is a classic British cheeseboard combination, suggesting a move towards a more adult or seasonal market.
- Is the Wensleydale & Cranberry Babybel Pillar real?
- No. This Wensleydale & Cranberry Babybel Pillar is a Snackfish. The image is a mockup created by the design page UK Snack Attack and is not a real product sold by Babybel.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI