An Obvious Combination
Some product concepts are complex. This one is not. The idea of Cadbury Crunchie Buttons merges two of the company’s most established lines into a single share pouch. It proposes standard Dairy Milk Buttons, but with the golden honeycomb ‘cinder toffee’ pieces from a Crunchie bar mixed in. It is simple. It is direct.
The format has existed for decades and the flavour is a UK institution. On paper, it’s a straightforward brand extension that requires little explanation. The mockup, which surfaced online with the caption “Cadbury Dairy Milk Buttons Crunchie! YES PLEASE!”, places the idea in the familiar purple and gold packaging, suggesting a product that would sit comfortably in any confectionery aisle.
The Real Cadbury Range
While this feels like a core chocolate product, it runs completely counter to Cadbury’s recent strategy for brand extensions. New products bearing the Cadbury logo have largely appeared in the cake, biscuit, and frozen dessert aisles, often through licensing deals. The current lineup is vast and varied. It contains very few new chocolate bags.
Instead, you will find things like Cadbury Boost Ice Cream and Cadbury Flake Ice Cream. The bakery section features a Cadbury Honey Comb Roll, Cadbury Fudge Cake Bars, and Cadbury Snack Shortcake. Even the chilled aisle is involved, with Cadbury Pots of Joy. The focus has clearly shifted towards turning the chocolate bar brands into ingredients for other types of sweet treat. A new bag of Buttons would be a significant change of direction.
A Return to Chocolate
A Crunchie-flavoured Button therefore sits in an odd position. It feels more traditional than almost anything else the brand has launched recently. It’s a bag of chocolate pieces. It is not a frozen dessert, a layered cake bar, or a tub of mousse.
Looking at the existing range, the only product with a similar flavour profile is the Cadbury Honey Comb Roll, which is a sponge cake. This concept brings that familiar honeycomb taste back into the main confectionery space. It represents a move away from the freezer and back to the shelf; from a licensed cake to a simple bag of chocolate.
What the real range looks like
The current Cadbury range focuses heavily on licensed cakes, desserts and ice creams, rather than new chocolate formats. Genuine products include the Cadbury Honey Comb Roll, Cadbury Boost Ice Cream, and Cadbury Pots of Joy. A simple chocolate bag like Crunchie Buttons would be a departure from this trend.
- Cadbury Milk Tray
- Cadbury Fudge Minis
- Cadbury Buttons Cone
- Cadbury S Mini Brownie
- Cadbury Pots of Joy 2pk
- Cadbury Boost Ice Cream
- Cadbury Flake Ice Cream
- Cadbury Fudge Cake Bars
- Cadbury Honey Comb Roll
- Cadbury Snack Shortcake
Frequently asked questions
- What are Cadbury Crunchie Buttons?
- The product is a concept for Dairy Milk chocolate buttons containing small pieces of the honeycomb cinder toffee used in Crunchie bars, presented in a share pouch.
- What is the closest real product?
- The only current Cadbury product with a similar honeycomb flavour is the Cadbury Honey Comb Roll, which is a sponge cake roll, not a chocolate product.
- Are Cadbury Crunchie Buttons real?
- No. The Cadbury Crunchie Buttons pouch is a Snackfish. It is a mockup design created by the online page UK Snack Attack and is not a real product sold by Cadbury.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI