A Classic Confectionery Crossover
A new design imagines a collaboration between two very different pillars of the confectionery world: Magnum and Werther’s Original. The concept places the familiar flavour of the classic butterscotch hard candy into Unilever’s flagship ice cream stick. Werther’s, a heritage brand from German company Storck, has an extremely focused product line built almost entirely around its signature creamy caramel taste. Major collaborations like this are not its usual territory.
The mockup shows a standard 3-pack multipack, a format Magnum uses for many of its core flavours. The design merges the branding of both products, with the ice cream itself shown to have a prominent “caramel and butterscotch swirl,” according to the caption that accompanied the image. This detail aligns perfectly with the Werther’s flavour profile, suggesting more than just a caramel-flavoured ice cream. It implies the specific, buttery notes of the original sweet.
Magnum’s Flavour Strategy
Magnum’s freezer-aisle strategy has always involved a mix of dependable core products and more adventurous limited editions. The permanent range is built on staples like Magnum Classic, Magnum White Chocolate, and Magnum Almond. These are fixtures, available year-round in various pack sizes, including mini versions of the Classic and Mint flavours. The brand also offers vegan alternatives, such as the Magnum Vegan Classic.
Alongside these, Magnum introduces more complex flavour combinations. The current range includes Double Raspberry and a Signature Peach edition, showing a willingness to experiment with fruit. Caramel is already part of their portfolio, with both a Magnum Salted Caramel Ice Cream Stick and a Magnum Double Salted Caramel Ice Cream Tub available. A Werther’s Original edition would represent a different direction. It would sidestep the salted caramel trend in favour of a more traditional, nostalgic butterscotch flavour, appealing to a completely different customer.
What the real range looks like
Magnum’s current range includes staples like Classic, Mint, and Almond, alongside more complex flavours like Double Raspberry and Signature Peach. They also have a Salted Caramel variant. A Werther’s Original edition would fit into their flavour innovation line, offering a classic butterscotch caramel taste distinct from their existing salted caramel products.
- Magnum Mint Ice Cream Sticks
- Magnum Almond Ice Cream Sticks
- Magnum Classic Ice Cream Sticks
- Magnum Mini Mint Ice Cream Sticks
- Magnum Mini Classic Ice Cream Sticks
- Magnum Vegan Classic Ice Cream Sticks
- Magnum Salted Caramel Ice Cream Sticks
- Magnum Signature Peach Ice Cream Sticks
- Magnum White Chocolate Ice Cream Sticks
- Magnum Classic Ice Cream Sticks 3x100ml
Frequently asked questions
- What flavour is the Werther’s Original Magnum?
- The concept shows a Magnum with a caramel and butterscotch swirl, based on the flavour of the classic Werther’s Original hard candy.
- Are Werther’s Original and Magnum made by the same company?
- No. Werther’s Original is a brand owned by the German company August Storck KG. Magnum is an ice cream brand owned by the British multinational Unilever. A real product would be a major cross-company partnership.
- Is the Werther’s Original Magnum real?
- No, this product does not exist. The image of a Werther’s Original Magnum is a Snackfish — a mockup created by UK Snack Attack. It is not available for purchase anywhere.
More like this
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- Baileys Irish Cream Magnum: A New Crossover Concept
- Haribo Starmix Ice Cream Appears in Concept Design
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Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI