A New Format for Babybel
This design proposes a fundamental shift in the Babybel format. The product here is not the familiar net of small, wax-coated circles. It is a single 200g block, described as a ‘Zip-Peel Cheese Pillar’. That’s a substantial piece of cheese. A standard UK net of six original Mini Babybels weighs 120g total.
This pillar format moves the product from an individual lunchbox snack into the territory of a larger block for slicing. The ‘Zip-Peel’ name also suggests a different opening mechanism. It implies a plastic wrap with a tear-strip, doing away with the signature red wax shell that defines the smaller products. This is a total rethink.
The Emmental Flavour
The choice of Emmental is a logical, if unadventurous, step for a major European cheese producer. The original Babybel is a mild, semi-hard cheese with an Edam-like profile. Emmental is something else. It is a traditional Swiss cheese, known for its characteristic holes, or ‘eyes’, and a savoury, slightly nutty flavour.
While Babybel itself doesn’t offer this, its parent company, the French Bel Group, is no stranger to the style. Bel owns Leerdammer, a Dutch Emmental-style cheese that is a fixture in UK supermarkets. The flavour profile sits comfortably within the group’s wider expertise, making it a plausible direction for a brand extension.
Pack Design and Details
The mockup’s packaging sticks closely to the established Babybel brand identity. It uses the familiar bright red background and the simple, friendly logotype. The new flavour is flagged with a bold yellow banner, a colour commonly associated with Emmental and Swiss cheese in supermarket packaging conventions.
The ‘Limited Edition’ tag is prominent, suggesting a trial run rather than a permanent addition to the range. The social media caption that accompanied the image was direct. It read, ‘Limited Edition Emmental Babybels! How many could you eat?’.
What the real range looks like
The list of ‘real range’ products supplied for comparison was not related to the Babybel or Bel Group brands. It contained items such as bird feeders and water bottles. Therefore, we cannot place this fictional Emmental pillar within a genuine product range.
- Gardman Flip Top Seed Feeder
- Floss Rock Waterpad Flip Book Space
- Smidge Flip Straw Bottle Citrus 1 2l
- Smidge Flip Straw Bottle Citrus 900ml
- M S Flip Dip Red Pepper Cream Cheese Dip
- Clementoni Disney Baby Mickey Flip Phone
- M S Flip Dip Basil Dip with Pesto Drizzle
- Smidge Flip Straw Bottle Summer Blush 1 2l
- Locknlock Kitchen Caddy with Flip To Lid 5l
- Smidge Flip Straw Bottle Summer Blush 900ml
Frequently asked questions
- Is this a larger style of Babybel?
- Yes, the mockup shows a 200g ‘pillar’ format. This is significantly larger than the standard 20g mini cheeses and is presented as a single block for slicing, not a net of individual snacks.
- What is a ‘Zip-Peel Pillar’?
- This fictional format suggests a new packaging style. Instead of the classic wax shell, it implies a plastic-wrapped block with a tear-strip or ‘zip’ for a more convenient opening.
- Is Babybel Emmental real?
- No, this is a Snackfish. The Babybel Emmental Zip-Peel Cheese Pillar is a mockup created by the design page UK Snack Attack. It is a fictional concept and is not sold anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI