A New Format
For decades, Babybel has meant one thing: a small, round, wax-coated cheese. The ritual of pulling the cellophane tabs and peeling the red wax is familiar to millions. But this new design proposes a radical departure from the bite-sized format, imagining the cheese in a solid 200g pillar.
This is a significant shift in form factor. The classic net of six Mini Babybels weighs 120g, while the larger 10-cheese bag comes in at 200g. The pillar contains the same amount of cheese as the bigger bag, but presents it as a single block. This changes its potential use entirely, moving it from a lunchbox snack towards a block for slicing and adding to sandwiches or crackers. It’s a different proposition.
The ‘Zip-Peel’ Pillar
Alongside the new shape is a new opening mechanic: the ‘Zip-Peel’. The mockup shows a perforated line running down the side of the wax-covered pillar, suggesting a single pull-tab action that unzips the entire package. This would be a stark contrast to the current two-stage process of unwrapping the outer plastic before tackling the wax hemispheres of each mini cheese.
The flavour choice, however, is a familiar one. The light blue wax and packaging are the established livery for Babybel’s ‘Light’ variant. This product, with 30% less fat than the original, is a permanent fixture of the real-world range. Adopting this existing brand language gives the pillar concept a layer of authenticity. It looks like it could belong on the shelf.
Frequently asked questions
- Does Babybel make a full-size cheese block?
- The brand is primarily known for its Mini Babybel cheeses sold in net bags. In the UK, other formats include the swirled Mini Rolls and the spreadable Babybel Cheese & Crackers packs, but not a solid pillar or block.
- What flavour is the blue Babybel?
- In the official Mini Babybel range, the light blue wax and packaging denote the ‘Light’ version. This variant contains 30% less fat than the Original cheese, which comes in the famous red wax.
- Is the Babybel Light Cheese Pillar real?
- No, it is a Snackfish — a mockup created by UK Snack Attack — and it is not sold anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI